DIRECTOR, CUSTOMER MARKETING
This candidate can reside in the following office locations to fill this position:
New York, NY - US
Pittsburgh, PA - US
Montreal - Canada
Founded in 2000, Ivalua is a leading global provider of cloud-based procurement solutions.
COMPANY OVERVIEW
At Ivalua we are a global community of exceptional professionals, who believe that digital transformation revolutionizes supply chain sustainability and resiliency to unlock the power of supplier collaboration.
We achieve this through our leading cloud-based spend management platform that empowers hundreds of the world's most admired brands to effectively manage all categories of spend and all suppliers to increase profitability, improve ESG (environmental, social, and corporate governance) performance, lower risk, and improve productivity. Driven by our passions and fueled by our shared ambitions, we empower and challenge each other to create meaningful experiences for our colleagues, customers, partners, and communities.
Learn more at www.ivalua.com. Follow us on LinkedIn (https://www.linkedin.com/company/ivalua)
THE OPPORTUNITY
CONTEXT:
Ivalua is seeking a strategic and visionary Director, Customer Marketing responsible for shaping how we engage, enable, and expand relationships with our global enterprise customers. In this role, you will drive the overall customer marketing strategy-from onboarding and retention to advocacy and expansion.
ROLE:
You will architect the content and engagement strategy that connects customers across every stage of the journey: evaluation, onboarding, education, advocacy, and long-term partnership. Working closely with Product Marketing, R&D, Sales, and Customer Success organizations, you will drive platform adoption and satisfaction across a thriving community of users around the world.
WHAT YOU WILL DO WITH US
Enterprise Lifecycle Marketing & Expansion
Drive Growth & Retention: Build and lead enterprise-focused lifecycle marketing programs that deepen engagement, drive advanced platform adoption, and accelerate expansion within top global accounts.
Cross-Functional Collaboration: Partner with Customer Success, Sales, and Product Marketing, R&D teams to identify customer growth opportunities and deliver coordinated go-to-market motions across renewal, upsell, and cross-sell stages.
Segmentation Strategy: Develop segmentation and journey frameworks for executive, business, and practitioner personas, ensuring tailored messaging and experiences throughout the customer lifecycle.
Data-Driven Insights: Leverage data and insights to measure health, engagement, and expansion readiness across accounts. Mine market insights to inform strategic marketing decisions and stay ahead of industry trends.
Customer Advocacy & Content Strategy
Build Champions: Spearhead customer advocacy initiatives aligned to product and solution narratives that amplify our customers' success and foster brand loyalty. You will deliver the requisite case studies, video stories, analyst references, and speaking opportunities needed to drive our next wave of growth.
Strategic Content: Define and execute a customer content strategy that aligns with enterprise adoption journeys-including success stories, executive narratives, and best-practice thought leadership.
Global Storytelling: Partner with Corporate Communications and Brand to elevate customer storytelling that showcases innovation and measurable outcomes achieved with Ivalua.
Executive Programs: Build ongoing executive engagement programs, including roundtables, innovation councils, and strategic listening forums, to inform product direction and strengthen executive alignment.
Events & Community
Event Strategy: Own the customer event strategy for enterprise audiences-driving participation in flagship experiences (such as Ivalua NOW), regional executive summits, and customer innovation sessions.
Community Building: Influence and help to shape our customer community events as well as our online community, ensuring a consistent voice of the customer is woven through marketing, sales, and product storytelling.
YOUR PROFILE
If you have the below experience and strengths this role could be for you:
Skills and Experience:
Experience: 10+ years of B2B marketing experience, including 5+ years in customer, enterprise, or lifecycle marketing leadership.
Advocacy Expert: Proven track record of building world-class customer advocacy programs and executive-level engagement programs that drive measurable business impact.
SaaS Knowledge: Deep understanding of enterprise customer journeys, particularly in SaaS, Procurement, or Supply Chain technology environments.
Content & Storytelling: Strong background in content strategy, storytelling, and event design for senior audiences.
Collaboration: Excellent cross-functional leadership skills, with experience collaborating closely with Sales, Customer Success, Product, and Communications teams.
Global Mindset: Ability to work effectively across different time zones and cultures (US and EMEA).
Language Skills: English is required as we serve customers throughout Canada from our Montreal location, and a significant majority of business is conducted in English; however, wherever possible, we will support the employee's right to work in French. French proficiency is a strong plus.
Soft Skills:
Passion: A passion for elevating the customer experience at every touchpoint.
Strategic Translation: The ability to engage with executives and translate strategic customer insights into business action.
Technical Sensibility: You don't necessarily have a deep technical background, but you love experimenting with new tools and have a personal interest in how AI and innovation drive business value.
Balance: A balance of creative vision and operational discipline-with a focus on measurable impact, relationship depth, and customer lifetime value.
Ambiguity: Comfort with breaking new ground on processes and principles in a fast-growing environment.
WHAT HAPPENS NEXT
If your application fits this specific position's needs, our skilled Talent team will reach out to schedule an initial screening call. Get one step closer to achieving your goals - apply today!
Our Talent team will guide you through every step of the interview process - from preparation to completion. They're here to support you!
Our recruitment process is designed to assess your competencies through a series of personalized interviews with internal stakeholders relevant to the role.
Interviews will be conducted virtually via video or on-site with face-to-face meetings.
LIFE AT IVALUA
Hybrid working model (3 days in the office per week)
We're a team dedicated to pushing the boundaries of product innovation and technology
Sustainable Growth, Privately Held
A stable and cash-flow positive Company since 10 years
Snacks and weekly lunches in the office
Feel empowered to pursue your goals with improved team collaboration and increased creativity/productivity
Unlock and unleash your full professional potential with our exceptional training and career development program
Join a dynamic and international team of top-notch professionals who are experts in their respective fields. Collaborate with like-minded individuals who are deeply passionate and highly motivated about their work. Experience a truly diverse and inclusive work environment where your unique contributions are highly valued
Regular social events, competitive outings, team running events, and musical activities,
Comparably recognized Ivalua for the following (https://www.comparably.com/companies/ivalua):
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United by our values we embrace diversity and equity in the broadest possible sense to create an inclusive workplace. To help our customers make supply chains more efficient, sustainable and resilient, we rely on a global team with a variety of backgrounds, skills and views. We believe in equal opportunity and in diversity as a driver of innovation that cultivates a spirit of inclusiveness, creates a productive and fun place to work, and provides fulfilling career opportunities for all Ivaluans. https://www.linkedin.com/company/ivalua/about/
Experience life at Ivalua - check out our captivating video (https://www.youtube.com/watch?v=irkygoq3kCc&t=4s) ! Gain insight into our unique company culture and get a glimpse of what it's like to work with us.
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