Marketing Intern

Educational Testing Service • Hartford, CT • 1d ago

About ETS:

ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL®, TOEIC®, GRE® and Praxis® tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide.

Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide.

Project Description:

The Marketing Office, within the Brand & Reputation team is seeking an intern to support efforts in aligning content and messaging across ETS's marketing channels. This internship is ideal for a strong communicator with a keen eye for content consistency, audience engagement, and brand voice. The intern will help audit, map, and coordinate messaging across key campaigns and properties-ensuring harmony between what ETS communicates on web, email, social, paid media, and beyond.

This role will offer exposure to enterprise-level brand strategy, campaign execution, and storytelling across the funnel. The intern will work closely with content strategists and channel teams to contribute to ETS's content alignment goals and support critical cross-channel initiatives.

Project Objectives:

Content & Messaging Mapping: Identify and document current messaging across key products or initiatives to surface inconsistencies and misalignments across channels.

Cross-Channel Audit: Evaluate how messaging appears in various touchpoints-web pages, email campaigns, landing pages, social media posts, etc.-and assess gaps or duplication.

Content Calendar Integration: Support alignment of upcoming messaging themes across internal content calendars to improve coordination and reduce redundancy across teams.

Brand Voice & Tone Consistency: Help ensure content reflects ETS's brand guidelines and positioning across platforms.

Expected Outcomes:?

A messaging map or alignment matrix that highlights cross-channel content opportunities and inconsistencies.

Recommendations or quick wins for improving consistency in voice, tone, and messaging hierarchy.

Participation in content planning meetings and exposure to cross-functional campaign strategy.

Enhanced understanding of brand strategy, editorial process, and omni-channel communication best practices.

Type or Copy/Paste Requirements here

ETS is mission driven and action oriented

We are passionate about hiring innovative thinkers who believe in the promise of education and lifelong learning.

We are energized by cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders. Â In support of this ETS offers multiple Business Resource Groups (BRG) for you to learn and advance your career growth!

As a not-for-profit organization we will encourage you to lean in to your passion for volunteering. Â At ETS you may qualify for up to an additional 8 hours of PTO for volunteer work on causes that are important to you!

ETS is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identity, or any other characteristic protected by law. We believe in creating a work environment where all individuals are treated with respect and dignity.

Similar Jobs

Account Executive-Hartford

Audacy • Farmington, CT • 5h ago

Sales & Marketing

Overview Job Title: Account Executive Department: Sales Reporting To:Sales Manager Employment Type:Full-Time Work Arrangement: Hybrid Job Description: We're looking for those passionate about helping businesses grow thro...

5h ago

Go to Apply

Software Engineer II - Salesforce

Travelers Insurance Company • Hartford, CT • 5h ago

Sales & Marketing

Who Are We? Taking care of our customers, our communities and each other. That's the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the...

5h ago

Go to Apply

Account Executive

EMCOR Group • Rocky Hill, CT • 12h ago

Sales & Marketing

About Us We are a full-service mechanical contractor specializing in CAD and BIM services, commercial and industrial plumbing, process piping, and commercial HVAC systems. We build, renovate, and upgrade, as well as serv...

12h ago

Go to Apply

Account Executive - Mid Atlantic

Verint Systems, Inc. • Hartford, CT • 1d ago

Sales & Marketing

At Verint, we set the standard for understanding the unique fraud and security challenges for financial institutions. Our mission is to help financial institutions meet their specific needs with our specialized suite of...

1d ago

Go to Apply

Marketing Assistant

HUB International • Cheshire, CT • 1d ago

Sales & Marketing

Discover a Career That Empowers You - Join HUB International! At HUB International, we're more than just an insurance brokerage firm - we're a thriving community of entrepreneurs driven by purpose and passion. Every day,...

1d ago

Go to Apply

ERP Industry Sales Executive - Higher Ed, Midwest

Oracle • Hartford, CT • 2d ago

Sales & Marketing

Job Description Are you a sales pro looking to excel in an exciting, large-scale arena? Oracle is a market leader in Cloud ERP/HCM/EPM/Student Information System (SIS) because we connect thousands of universities/compani...

2d ago

Go to Apply

Marketing Specialist - Remote, US

Bowman • Hartford, CT • 2d ago

Sales & Marketing

Short Description Bowman has an opportunity for a Marketing Specialist to join our team remotely. Bowman is a growing, dynamic and nationwide engineering firm that is seeking an experienced and talented Marketing Special...

2d ago

Go to Apply

Account Executive - MM VAST

Zoom • Hartford, CT • 2d ago

Sales & Marketing

Midmarket VAST Account Executive What you can expect Zoom is looking for Midmarket VAST (Value Added Selling Team) Account Executives specializing in selling our Workplace Platform. Our Midmarket VAST team engages with e...

2d ago

Go to Apply

AI Data Platform Sales Representative - Manufacturing

Oracle • Hartford, CT • 3d ago

Sales & Marketing

Job Description Join us to work with the largest customers in their industries. You will get the opportunity to build creative solutions to address the business challenges that stand in the way of their growth and succes...

3d ago

Go to Apply

Marketing Coordinator - Remote

Sharecare • Hartford, CT • 3d ago

Sales & Marketing

Job Description: Sharecare is the leading digital health company that helps people - no matter where they are in their health journey - unify and manage all their health in one place. Our comprehensive and data-driven vi...

3d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.