Marketing Intern

Educational Testing Service • Boston, MA • 16h ago

About ETS:

ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL®, TOEIC®, GRE® and Praxis® tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide.

Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide.

Project Description:

The Marketing Office, within the Brand & Reputation team is seeking an intern to support efforts in aligning content and messaging across ETS's marketing channels. This internship is ideal for a strong communicator with a keen eye for content consistency, audience engagement, and brand voice. The intern will help audit, map, and coordinate messaging across key campaigns and properties-ensuring harmony between what ETS communicates on web, email, social, paid media, and beyond.

This role will offer exposure to enterprise-level brand strategy, campaign execution, and storytelling across the funnel. The intern will work closely with content strategists and channel teams to contribute to ETS's content alignment goals and support critical cross-channel initiatives.

Project Objectives:

Content & Messaging Mapping: Identify and document current messaging across key products or initiatives to surface inconsistencies and misalignments across channels.

Cross-Channel Audit: Evaluate how messaging appears in various touchpoints-web pages, email campaigns, landing pages, social media posts, etc.-and assess gaps or duplication.

Content Calendar Integration: Support alignment of upcoming messaging themes across internal content calendars to improve coordination and reduce redundancy across teams.

Brand Voice & Tone Consistency: Help ensure content reflects ETS's brand guidelines and positioning across platforms.

Expected Outcomes:?

A messaging map or alignment matrix that highlights cross-channel content opportunities and inconsistencies.

Recommendations or quick wins for improving consistency in voice, tone, and messaging hierarchy.

Participation in content planning meetings and exposure to cross-functional campaign strategy.

Enhanced understanding of brand strategy, editorial process, and omni-channel communication best practices.

Type or Copy/Paste Requirements here

ETS is mission driven and action oriented

We are passionate about hiring innovative thinkers who believe in the promise of education and lifelong learning.

We are energized by cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders. Â In support of this ETS offers multiple Business Resource Groups (BRG) for you to learn and advance your career growth!

As a not-for-profit organization we will encourage you to lean in to your passion for volunteering. Â At ETS you may qualify for up to an additional 8 hours of PTO for volunteer work on causes that are important to you!

ETS is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identity, or any other characteristic protected by law. We believe in creating a work environment where all individuals are treated with respect and dignity.

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