Executive Director, US Access Strategy & Marketing, CNS

Otsuka Pharmaceutical • Princeton, NJ • 1d ago

The Executive Director, US Access Strategy & Marketing, CNS leads the Access Strategy and Marketing team responsible for the development of U.S. market access strategies and corresponding marketing materials for Otsuka’s CNS portfolio of medicines in the United States. This individual will lead the evolution of the brand/portfolio value proposition to U.S. payer and channel customers.

This role is based in Princeton with remote work placement as an option and reports to the Vice President, CNS Business & Customer Engagement Operations business unit.

Job Description

Lead a team responsible for developing access strategies and access marketing materials for Otsuka’s CNS portfolio in the United States, for both in-line and pipeline products
Lead the development and alignment process for the U.S. brand access strategic and operating plans in close collaboration with business and brand leadership as well as market access leadership teams
Accountable for enterprise-wide access strategy and policy shaping in partnership with BU counterpart
Create an environment of constant growth for the access strategy and marketing team that maximizes engagement and effectiveness, ensuring that the team is staffed with top talent within the industry
Lead a team to define the strategies to achieve access goals, including how to message, position, and leverage Medical, Value and Evidence, advocacy & evidence assessments, advocacy groups, and a product's clinical value proposition to compete and secure access for patients
Identify evidence generation needs based on market access events and coordinating with brand team, HEOR/Medical teams to inform the development of value propositions
Work closely with the global product team and U.S. brand team to integrate the U.S. Market access perspective into key development programs for in-line and pipeline medicines ensure alignment around delivery against access goals at each stage of a product’s lifecycle
Work closely with the U.S and global business development teams ensuring U.S. market access perspectives are reflected in acquisition deals that may be under consideration
Keep a pulse on upcoming legislative actions that impact patient access to Otsuka’s CNS portfolio and shape a cross-functional team to build a response strategy in partnership with the government affairs team.
Set strategy and support development of pricing and contracting in collaboration with the Pricing & Contracting team.
Leads strategic transformation initiatives that may cross multiple therapeutic areas
Lead market access channel assessments, including direct brand-specific payer/advocacy market research activities and build recommendations on the best way to approach our existing channels
Ensure Market Access is updated on the latest market dynamics, changes and trends, and that key insights are incorporated into business plan and strategy
Work closely with the brand marketing team for the creation of Market Access specific collateral and pull-through materials for specific clients and customer relevant campaigns
Recognized as a key advisor and thought partner for US access strategy and marketing
Travel expected up to 30%

Qualifications

Required

Bachelor of Arts (BA) or Bachelor of Science (BS) degree from an accredited four-year college or university (or the equivalent if education obtained outside of the United States)
12+ years of demonstrated success in market access, pricing, contracting, reimbursement strategy, and payer marketing
Strong understanding of the complex and rapidly evolving factors influencing US market access, including reimbursement trends, payer concerns and healthcare policy
Strong understanding of the US payer environment, payer market dynamics, payer marketing principles and how healthcare players make decisions across private & public channels
Proven track record of developing and executing strategic plans, particularly in the pharma or healthcare sector
Experience in marketing, product launches, and lifecycle management
Experience working closely with other functions such as Pricing & Contracting, Marketing, Sales, Medical Affairs, and Government Affairs to ensure alignment in market access strategies
Demonstrated ability to lead direct team members and cross-functional teams that drive results in a dynamic environment
Strong communication skills, both verbal and written

Preferred

MBA or master’s degree preferred
In-depth knowledge of and experience in CNS preferred

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