Marketing Specialist

Wolters Kluwer • Baltimore, MD • 3h ago

Wolters Kluwer is a global leader in professional information services. Professionals in the areas of legal, business, tax, accounting, finance, audit, risk, compliance and healthcare rely on Wolters Kluwer's market leading information-enabled tools and software solutions to manage their business efficiently, deliver results to their clients, and succeed in an ever more dynamic world. Every day, our customers make critical decisions to help save lives, improve the way we do business, build better judicial and regulatory systems. We help them get it right.

Within Wolters Kluwer, CT Corporation contains our expert information services businesses that serve large corporations, small businesses and law firms specializing in incorporation and legal business compliance solutions and clearance and protection solutions for trademark and brand professionals.

Responsibilities :

Develops strategy and executes Marketing campaigns in a mix of channels to drive appointments, MQLs and ultimately revenue and retention

Identify new email marketing strategies to ensure that the most effective offers, copy, platforms, and creative are incorporated into campaigns and deliver a compelling message.

Works closely with segment marketing managers and sales leadership to establish the retention marketing plan, campaign priorities and relevant tactics.

Develops marketing plans informed by a deep understanding of assigned market segment and actively monitors, communicates, acts upon changes relevant to customer and competition

Proactively addresses sales and revenue variances for markets assigned - both short and projected long-term

Proactively identifies and champions new campaign opportunities

Qualifications & Experience :

Bachelor's Degree in Marketing, related field or equivalent

5+ years marketing experience focusing on demand generation

Advertising agency or experience working in a complex, matrixed organization a plus

Competence with marketing complex solutions to professionals in a B2B environment

Experience with: Eloqua, Salesforce, Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

Demonstrated ability to identify, recommend and position products to optimize revenue potential

Strong interpersonal skills; demonstrated ability to work collaboratively with a wide range of individuals at all levels of the organization

Ability to work independently and in a team environment in a positive and supportive manner

Strong analytical, problem solving and decision-making skills

Ability to manage multiple projects simultaneously and achieve goals without conflict

Creative, flexible, and inquisitive with strong initiative and self-motivation

Excellent follow through, attention to details and time management skills

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we're getting to know you-not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

Target salary range CA, CT, CO, DC, HI, IL, MA, MD, MN, NY, RI, WA: $76,350 - $105,700

EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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