Location: Anywhere in Country
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EY Americas Consulting Relationship Marketing Leader, Associate Director
The opportunity
EY's Americas Consulting Brand, Marketing and Communications (BMC) organization is seeking a strategic Relationship Marketing leader to elevate our brand presence through strategic partnerships and thought leadership initiatives. This critical role will drive EY Consulting's brand visibility and credibility through our premier university relationships, analyst relations program, and alliance partnerships. If you're a seasoned marketing executive with a passion for building influential relationships and creating compelling content ecosystems that position EY as the consulting partner of choice, this role offers exceptional opportunities for impact.
Your key responsibilities
University Relations & Academic Partnerships
Lead strategic relationship development and management with tier-1 universities including MIT, Harvard, and other prestigious institutions
Design and execute comprehensive university engagement strategies that enhance EY's brand visibility, talent pipeline, and thought leadership positioning
Collaborate with university research centers, business schools, and innovation labs to create co-branded content, research initiatives, and executive education programs
Manage university-specific marketing campaigns, speaking opportunities, and executive presence at key academic conferences and events
Analyst Relations (AR) Content Pipeline Development
Spearhead the development of a comprehensive content pipeline specifically designed for EY consulting professionals to leverage with industry analysts
Develop targeted content strategies to support AR objectives and deepen strategic relationships with key industry analysts (Gartner, Forrester, IDC, etc.)
Create and manage a robust content library including research reports, case studies, POV pieces, and data-driven insights that consulting professionals can deploy during analyst interactions
In support of our global AR team, coordinate with subject matter experts across service lines to ensure content accuracy, relevance, and strategic alignment with market positioning
Monitor analyst research cycles and editorial calendars to optimize content timing and maximize coverage opportunities
Alliance Marketing Coordination
Serve as the primary liaison between EY Americas Consulting and the broader Alliance BMC team to ensure seamless integration of marketing messages and campaign strategies
Develop and maintain comprehensive marketing calendar alignment processes that optimize market timing and avoid message conflicts
Coordinate cross-alliance campaign development, ensuring EY Consulting's unique value propositions are effectively integrated into broader alliance marketing initiatives
Facilitate regular strategic alignment sessions between consulting and alliance marketing teams to identify collaboration opportunities and ensure consistent brand messaging
Strategic Brand Building
Drive thought leadership positioning through strategic content development and executive visibility programs
Develop and execute integrated marketing campaigns that leverage university partnerships, analyst relationships, and alliance coordination
Monitor competitive landscape and market trends to identify brand positioning opportunities and threats
Measure and report on relationship marketing ROI through comprehensive analytics and KPI tracking
To qualify for the role, you must have
Master's degree in marketing, Business Administration, Communications, or related field; MBA preferred
Minimum of 15 years of progressive marketing experience with at least 8 years in senior relationship marketing or partnership marketing roles
Demonstrated success in building and managing strategic relationships with academic institutions, industry analysts, or alliance partners
Proven track record of developing and executing comprehensive content strategies that drive business outcomes
Deep understanding of B2B marketing, thought leadership development, and executive positioning strategies
Strong analytical skills with experience in marketing measurement, ROI analysis, and performance optimization
Exceptional interpersonal and relationship-building skills with ability to engage effectively with C-suite executives, academic leaders, and industry analysts
Outstanding project management capabilities with experience managing complex, multi-stakeholder initiatives
Strategic thinking ability with strong business acumen and understanding of consulting industry dynamics
Excellent written and verbal communication skills with ability to create compelling content and presentations
Ideally, you'll also have
Experience working within B2B services firms, particularly professional services
Established relationships within academic communities or with major industry analyst firms
Background in alliance marketing or partnership development
Experience with marketing automation platforms and CRM systems
Understanding of consulting service lines including technology, strategy, and transformation
Track record of successful thought leadership campaign development and execution
Experience with global marketing coordination and cross-functional team leadership
Familiarity with digital marketing channels and social media strategy for B2B audiences
What we offer you
At EY, we'll develop you with future-focused skills and equip you with world-class experiences. We'll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. Learn more .
We offer a comprehensive compensation and benefits package where you'll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $128,700 to $247,800. The base salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $154,500 to $281,600. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options.
Join us in our team-led and leader-enabled hybrid model. Our expectation is for most people in external, client serving roles to work together in person 40-60% of the time over the course of an engagement, project or year.
Under our flexible vacation policy, you'll decide how much vacation time you need based on your own personal circumstances. You'll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
Are you ready to shape your future with confidence? Apply today.
EY accepts applications for this position on an on-going basis.
For those living in California, please click here for additional information.
EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities.
EY | Building a better working world
EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.
Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.
EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.
EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law.?
EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please call 1-800-EY-HELP3, select Option 2 for candidate related inquiries, then select Option 1 for candidate queries and finally select Option 2 for candidates with an inquiry which will route you to EY's Talent Shared Services Team (TSS) or email the TSS at ssc.customersupport@ey.com .
