(Hybrid) Digital Marketing Strategist - Strategic Communications and Marketing

West Virginia University • Morgantown, WV • 2d ago

Description The Department of Marketing and Brand Strategy at West Virginia University is currently accepting applications for a Digital Marketing Strategist. About the Opportunity The Digital Marketing Strategist at West Virginia University manages segmentation, mass texting, and enrollment marketing performance, and develops marketing plans for various enrollment marketing needs to help recruit new students to the University. This person will work in tandem with the digital and marketing teams to strengthen enrollment marketing strategy and execution. The Digital Marketing Strategist produces high-quality, high-level marketing plans using specific audience insights, unit data, and industry trends. In addition, they will work with the University's CRM, Learner Org, to build reports for print materials. They will lead the implementation of text messaging to various recruitment audiences. This position will also build weekly marketing reports to show success and areas for improvement. They will use various Salesforce systems. This position is a key member of the Strategic Communications and Marketing team, as it is one of the most important in helping to reach the University's recruitment and enrollment goals each year. The position reports to the Director of Marketing for Recruitment and Parents and sits within the Marketing and Brand Strategy team. This is a hybrid position.

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including: 37.5-hour work week 13 paid holidays (staff holiday calendar) 24 annual leave (vacation) days per year (employee leave) 18 sick days per year (for when you're ill, for when you need time to care for sick family, for your own, or your family's, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof) WVU offers a range of health insurance and other benefits 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ's.

Wellness programs What You'll Do

Lead and build audience segmentation and targeted campaign execution, aligning those with established marketing plans. Build and manage print mailings. Measure campaign performance, audience engagement, and asset effectiveness. Provide a weekly performance report of all marketing efforts, along with monthly trends reports. Managing print materials inventory and liaise with print vendors to ensure accurate and timely distribution of materials to prospective students and families. Analyze enrollment and industry data from various sources and provide necessary information for building and managing marketing plans. Manage and implement texting for recruitment communication. Send messages via texting to varied and segmented audiences. Develop and update a mass texting strategy document. Work with various partners, including Enrollment Management, on texting strategy. Train and support staff in the effective use of texting. Explore new and innovative technologies, platforms, and applications to creatively deliver visual and... For full info follow application link.

West Virginia University is proud to be an Equal Opportunity employer and is the recipient of an NSF ADVANCE award for gender equity. The University values diversity among its faculty, staff, and students, and invites applications from all qualified applicants regardless of race, ethnicity, color, religion, gender identity, sexual orientation, age, nationality, genetics, disability, or Veteran status.

Similar Jobs

Part-time Lecturer- Marketing Communications Online Programs

West Virginia University • Morgantown, WV • 1w ago

Sales & Marketing

Description The College of Creative Arts and Media ( https://mediacollege.wvu.edu/ ) at West Virginia University invites applications for online, part-time Lecturer positions to teachundergraduate, graduate, or microcred...

1w ago

Go to Apply

Adjunct Lecturer - Marketing - College of Business & Economics

West Virginia University • Morgantown, WV • 1w ago

Sales & Marketing

Description The Department of Marketing in the John Chambers College of Business and Economics ( https://business.wvu.edu/academics/marketing-department/marketing ) at West Virginia University invites applications for pa...

1w ago

Go to Apply

Sales Associate

United Bank • Morgantown, WV • 2w ago

Sales & Marketing

United Bank United Bank is an Equal Opportunity employer. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, race, color, religion, gender, national o...

2w ago

Go to Apply

(Hybrid) Paid Media Strategist - Marketing and Brand Strategy

West Virginia University • Morgantown, WV • 3w ago

Sales & Marketing

Description The Department of Marketing and Brand Strategy at West Virginia University is currently accepting applications for a Hybrid Paid Media Strategist. About the Opportunity Under the supervision of the Assistant...

3w ago

Go to Apply

General Labor - Construction Helper

ManpowerGroup • Fairmont, WV • 7h ago

Trucking & Construction

Do you enjoy working with your hands, being part of a team and the possibility of working on several interesting projects? Our client is looking for a hardworking construction worker to join their team! If you have a pas...

7h ago

Go to Apply

Customer Service

Home Depot • Uniontown, PA • 8h ago

Management & Administrative

Job Description Position Purpose: Customer Service/Sales associates provide fast, friendly service by actively seeking out customers to assess their needs and provide assistance. These associates learn about products usi...

8h ago

Go to Apply

Delivery Driver CDL A - Up to $10,000 Sign on Bonus!

Performance Food Group • Morgantown, WV • 10h ago

Retail & Hospitality

135182BR Job Title: Delivery Driver CDL A - Up to $10,000 Sign on Bonus! Location: Performance Foodservice Pittsburgh (0562) Job Description: Position Details: Pay: Average $80,000 - $90,000 Annually Monday - Friday sche...

10h ago

Go to Apply

Animal Care Specialist

Petco Animal Supplies Stores, Inc • Morgantown, WV • 20h ago

Create a healthier, brighter future for pets, pet parents and people! If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the pla...

20h ago

Go to Apply

Animal Care Specialist

Petco Animal Supplies Stores, Inc • Morgantown, WV • 20h ago

20h ago

Go to Apply

Relationship Banker

First National Bank • Uniontown, PA • 22h ago

Finance, Accounting & Banking

Reference #: 2025-02976 Primary Office Location:58 West Main Street. Uniontown, Pennsylvania. 15401. Join our team. Make a difference - for us and for your future. Position Title: Relationship Banker Business Unit: Retai...

22h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.