Associate Brand Manager Fishing

JOHNSON OUTDOORS INC • Racine, WI • 3h ago

JOB REQUIREMENTS: Description ASSOCIATE BRAND MANAGER At Johnson
Outdoors, home to some of the world\'s most innovative and best-known
outdoor recreation brands, we create amazing outdoor experiences - for
adventurers, by adventurers. Innovators from the very beginning, we
change the way people fish with our breakthrough technology. Anglers are
eager to set their eyes on the newest Humminbird fish finders, get their
feet on Minn Kota trolling motor foot pedals, and connect it all
wirelessly with the iPilot Link - making it easier than ever to get
their hands on more fish. Come join our amazing Brand Marketing Team for
these leading industry brands! Check us out on Cannon, Minn Kota and
Humminbird, or find us on Instagram and Facebook! Based in beautiful and
affordable Racine, Wisconsin, at our Headquarters on the shore of Lake
Michigan, you\'ll have incredible access to a variety of outdoor
activities whether skiing and snowmobiling in winter, or kayaking,
fishing, sailing, hiking or more in summer. Close to both Milwaukee and
Chicago, the area boasts a wide variety of amenities including a vibrant
arts and culture scene and a host of unique, creative dining options.
What you will do: The person in this role assists with the execution of
brand strategy and marketing tactics to successfully increase
profitability and brand effectiveness based on consumer intimacy and
consumer segmentation needs. Performs market insights/consumer intimacy
research to identify trends, market best practice and opportunities to
increase profitable growth. Under the guidance of a brand manager,
provides input into the development of brand and marketing strategy.
Executes brand initiatives to grow brand equity and brand identity in
the market to enhance the consumer experience and loyalty. Manages and
performs marketing insights/analytics, which includes the following:
consumer insights, competitive analysis, market/penetration
opportunities, market best practice, shopper and purchase path analysis,
sales trends, potential implications, and product range gaps. Leads
projects and work plans using internal and external resources. Regularly
reports to marketing team on product sales performance and competitor
activities including new products and unique marketing activities.
Develops, directs, and interprets trade and consumer market research
studies to identify trends and market opportunities. Strengthens brand
equity by executing comprehensive and fully integrated marketing
programs that address targeted consumer segment needs. Serves on a
cross-functional team consisting of eCommerce, product development,
engineering/R&D, sales, and operations to create innovation strategies
and briefs, platforms and new product segments based on consumer insight
and market research. Performs initial business case development and
alignment to demand space. Manages... For full info follow application
link. Equal Opportunity Employer/Protected Veterans/Individuals with
Disabilities *** APPLICATION INSTRUCTIONS: Apply Online:
ipc.us/t/B8D99CC7456340E2

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