Brand & Marketing Manager

Gummi World • Austin, TX • 5h ago

Job Summary

We are seeking an experienced Marketing and Communications Manager to join our team in Austin, Texas. The ideal candidate will possess extensive integrated marketing experience, a passion for detail, and a proven ability to drive growth in a scale-up or high-growth environment. This role is best suited for a candidate who has experience growing a business from the ground up, meeting monthly revenue and growth targets, and building scalable marketing programs that evolve alongside the business.

This position reports directly to the Chief Marketing Officer (CMO) and plays a critical role in driving user acquisition, brand visibility, and revenue growth. The Marketing and Communications Manager will manage SEO/SEM performance, website development and optimization, user base growth, and content creation across email, blog, and social media channels. The role requires close cross-functional collaboration to establish content strategy, leverage analytics, drive measurable outcomes, and ensure alignment with key stakeholders across the organizations.

This position is in-office. This is not a remote role.

Responsibilities and Duties

Develop and execute optimization strategies that increase the company's search engine rankings and overall digital visibility

Research, analyze, and implement SEO keywords across website content and marketing materials

Set, track, and achieve measurable marketing and revenue growth goals, including monthly performance benchmarks

Monitor daily performance metrics to assess SEO/SEM strategy effectiveness and overall campaign performance

Develop compelling content for digital marketing channels including websites, email campaigns, blogs, and social media

Assist in the development and execution of a comprehensive social media content strategy

Set up, manage, and optimize email marketing campaigns to support lead generation and retention

Coordinate internal and external contributors for blog posts, social media content, and newsletters

Market the company's SaaS platform by developing and implementing integrated marketing campaigns

Coordinate and maintain marketing materials for digital campaigns, trade shows, conferences, and other brand initiatives

Prepare detailed marketing performance reports by collecting, analyzing, and summarizing data from social media and web analytics platforms, and provide actionable recommendations for optimization

Support sales efforts by providing sales data, market trends, forecasts, account insights, and new product information

Research competitive products and market dynamics, including product features, market share, pricing strategies, and advertising approaches

Monitor and manage marketing budgets by comparing actual results against plans and forecasts

Take ownership of new initiatives and evolving priorities to support organizational growth and continuous improvement

Qualifications and Skills

Demonstrated experience working in scale-up, startup, or high-growth business environments, with a proven ability to support rapid expansion

Experience growing a business or product from the ground up, including accountability for meeting monthly growth and revenue goals

Strong understanding of search engine algorithms and ranking methodologies

Hands-on experience with SEO tools such as Google Analytics, SEMrush, and related platforms

Proficiency in keyword research, data mining, and performance analysis

Familiarity with WordPress or other content management systems

Strong attention to detail with excellent project planning and coordination skills

Practical, hands-on experience with major social media platforms and digital campaigns

Digital marketing experience with robust analytics, reporting, and optimization capabilities

Email marketing campaign development and execution experience

Ability to collaborate effectively with cross-functional teams to drive measurable results

Strong customer service orientation for both internal and external stakeholders

Exceptional written and verbal communication skills

AP style writing experience required

Copywriting experience preferred

WordPress experience preferred

Preferred Candidates Will Also Have

Experience conducting comprehensive website audits for SEO and SEM

Proven ability to fix technical issues, update keywords, and implement optimization improvements

Experience in best practices to maintain and scale optimization efforts

Ability to execute site improvement solutions independently and produce clear reporting to demonstrate performance gains

Proficiency with Google Workspace, Google Ads, Google Analytics, HubSpot, Capterra, Microsoft Office, WordPress, social media advertising platforms, and Adobe Creative Suite

3+ years of digital marketing experience, preferably in technology-driven environments

A personable, collaborative leadership style with the ability to represent the brand confidently internally and externally

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