Reference #: 1088
Title: SeniorMarketing Manager
Department: Forensic Business Unit
Job Type: Regular Full Time
Location: Remote
Shift: 1st Monday through Friday
Company Summary:
NMS Labs has developed an extensive menu of more than 2,500 tests to support clients in forensic, criminalistic, public health and clinical fields. For over 50 years, our clients have relied on NMS Labs for unique testing solutions that demonstrate our company core values of Quality, Integrity, Service, Innovation and Engagement. As we work to increase the company's positive impact on public health and public safety, we are seeking talented professionals to join us for the journey! We invite you to learn more about our company by visiting NMSLabs.com.
Job Summary:
The Senior Marketing Manager is a critical member of the NMS marketing team. Partnering with the sales and product management teams, the Senior Marketing Manager is responsible for marketing strategy, for developing and executing marketing campaigns, driving revenue growth through customer engagement, and for sales enablement.
The Senior Marketing Manager develops and communicates the value proposition of NMS Labs for various customer segments in line with the business strategy. This role serves as a key conduit to channel feedback from customers into the marketing team and plays an important role in the development and execution of the marketing plans. This person also contributes to broader marketing needs and inter-departmental projects as required. The Senior Marketing Manager is expected to operate in an environment that requires attention to regulatory agency oversight and deadlines.
Requirements:
BA or BS required; MBA preferred.
Six or more years of demonstrated Marketing experience in brand/marketing management in the areas of Forensics, Clinical Laboratory, In Vitro Diagnostics, Medical Devices/Life Sciences, Pharmaceutical or related healthcare segment required. Knowledge of laboratory testing is a plus.
Major Duties and Responsibilities:
Commercial Results
Performs all duties of a Marketing Manager proficiently
Provides enhanced ideas on how to maximize revenue growth or profit margin of the NMS Labs testing portfolio within specific customer segments and executes on those ideas
Has a broader financial perspective than just the Commercial Business Unit and understands the larger NMS financial performance.
Marketing Strategy
Performs all duties of a Marketing Manager proficiently
Understands the interplay in marketing channel strategies and determines/optimizes the channel strategy mix across all marketing materials
Contributes to the development of overall marketing strategy for products, services, and other key initiatives.
Customer Insights and Analytics
Performs all duties of a Marketing Manager, proficiently
Ability to take customer feedback and consistently enhance the marketing resources created to meet the needs of specific customer segments
Able to consistently take customer feedback and analytics to derive keen insights to drive the creation of marketing strategies and resources
Business Planning & Execution
Performs all duties of a Marketing Manager proficiently
Ability to strategically plan and successfully execute launches of new market offerings across an omni-channel environment
Develops the overall marketing strategy for products, services, and other key initiatives through the develop and execution of product/product area specific marketing plans.
Supervision & Mentoring
Provide marketing, sales and product line mentorship to marketing and sales peers.
May hire and supervise assigned marketing staff
Collateral and Email Marketing
Performs all duties of a Marketing Manager proficiently
Tradeshows & Conferences
Performs all duties of a Marketing Manager proficiently
Works with Vice President, Commercial Marketing, Sales Leadership and Scientific Leadership to develop a tradeshow strategy that balances lead generation and brand visibility with investment. Knowledge, Skills and Abilities:
Ability to seamlessly shift from strategic marketing to tactical marketing execution
Strong analytical skills and linear logic mindset to support planning, development, reporting and accountability of marketing activities
Knowledge of marketing automation and CRM software
Familiarity with Sales Enablement marketing approaches
Demonstrates a sense of urgency and big picture orientation with attention to detail
Strong collaboration skills and willingness to be a vocal contributor to a multifunctional go-to-market team
Excellent written and verbal communication and organizational skills
Ability to conceptualize and express unique selling propositions in variety of content.
Knowledge of digital marketing and metrics tracking/development.
Physical Demands:
Ability to talk, hear, stand, reach with hands and arms, and use hands and fingers to manipulate instrument/equipment controls, computer keyboard, office equipment, objects, or tools
Moving from one work location to another to sit and stand, sometimes for extended periods of time
Vision (with correction) including color, distance, peripheral vision, depth perception, and the ability to adjust focus
Travel up to 10%, primarily domestic, with ability to travel internationally if required
Offers of employment are made contingent upon a nationwide background investigation and urine drug screen with results satisfactory to standards of employment at NMS
We are an equal opportunity employer and will not discriminate against any employee or applicant for employment because of race, creed, sexual orientation, color, religion, sex, national origin, age, marital status, citizenship status, otherwise qualified disability, or protected veteran status (disabled Armed Forces Service medal, recently separated, active duty or campaign badge), domestic violence victim status, arrest record, or predisposing genetic characteristics.
We are an equal opportunity employer and will not discriminate against any employee or applicant for employment because of race, creed, sexual orientation, color, religion, sex, national origin, age, marital status, citizenship status, orhterwise qaulified disability, or protected verteran status (disabled Armed Forces Service medal, recently spearated, active duty or campaign badge).
