Become a part of our caring community and help us put health first
Humana's Marketing organization is seeking an Associate Director, Product Marketing to lead the go-to-market, positioning, and member-focused campaigns for our Medicaid lines of business. You will craft the product value proposition, align messaging to state program objectives, and lead cross-functional teams to deliver integrated, multi-channel experiences that drive measurable outcomes for members and the enterprise.
Key Responsibilities
Develop and own product marketing strategies and go-to-market plans for Medicaid products across states, including positioning, value propositions, and messaging frameworks.
Lead end-to-end campaign delivery (email, direct mail, SMS, app, web, call center/IVR) from creative concept through execution, measurement, and optimization.
Translate business goals into data-driven content and personalization strategies; partner with data science to define Next Best Action (NBA), journey logic, timing, and channel orchestration at scale.
Stand up and/or lead agile pods/squads; mentor a high-performing team of marketers and coordinate cross-functional resources across product, analytics, channel owners, compliance, and operations.
Establish performance KPIs and dashboards; run structured experiments (A/B and multivariate) to improve conversion, engagement, and retention; synthesize insights to inform the roadmap.
Champion the voice of the customer, integrating qualitative feedback and behavioral signals to continuously improve member experiences and outcomes.
Partner closely with Government Business, Compliance, Legal, and State Plan teams to ensure all materials and tactics meet Medicaid and state requirements, including pre-approval processes as applicable.
Collaborate with Market leadership on state RFP responses, product launches, benefit changes, and network updates to ensure timely, accurate member communications.
Create enablement assets for internal stakeholders (e.g., sales, provider relations, customer service) to ensure consistent product narratives and support member education.
Monitor competitive landscape and market trends across managed care programs; benchmark against industry best practices to inform strategy and differentiation.
Required Qualifications
Bachelor's degree or equivalent years of relevant work experience.
6+ years of B2C product marketing or lifecycle marketing experience, including multi-channel campaign management and measurement.
2+ years of direct people leadership with a track record of building and mentoring high-performing teams.
2+ years of proven abilities to translate insights from analytics and research into actionable strategies and experiments; strong stakeholder management and executive communication skills.
Hands-on experience with modern marketing automation/journey platforms (e.g., Adobe Experience Platform, Adobe Journey Optimizer) and analytics tools.
Prior knowledge of an agile operating model and demonstrated success leading matrixed, cross-functional teams to deliver business outcomes.
Experience in Medicaid managed care or government programs (MCOs), with working knowledge of state-specific marketing rules and review/approval processes.
Preferred Qualifications
Demonstrated success operating in an agile model and leading matrixed, cross-functional teams to deliver business outcomes.
Experience with customer data platforms (CDPs), real-time decisioning/NBA engines (e.g., Pega, Adobe), and experimentation frameworks.
Background in product marketing within health plans or vendors serving Medicaid contracts (e.g., managed care organizations, eligibility/contact center solutions, or PBM).
Use your skills to make an impact
To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including:
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$138,900 - $191,000 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
Application Deadline: 12-24-2025
About us
Humana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
?
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
