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Job Description
Sr. Director, HCP Marketing - Rheumatology
Takeda Pharmaceutical
Cambridge, MA
About the role:
Join Takeda as the Senior Director of HCP Marketing - Rheumatology, where you will be a champion of Takeda's culture and values while leading the overall strategic direction and performance management for a new product launch. You will collaborate closely with cross functional teams and executive leadership to develop and execute strategies that ensure maximum success.
How you will contribute:
Lead and create HCP marketing capabilities for Rheumatology franchise which include leading launch strategy development, go to market strategy, and tactical planning for new product launch
Oversee the creation and execution of the following:
Branded and unbranded personal promotions
Branded and unbranded non-personal promotions
Brand planning and competitive workshops
Salesforce national meeting marketing execution
Commercial medical insight generation through physician interactions and ad boards
Maintain core brand message architecture and creative to be aligned to brand's and franchise's strategic priorities
Orchestrate brand plan process by mobilizing all functional leads to create a cross-functional situation analysis, strategic direction, and full tactical build-up and budget
Drive overall marketing direction that corresponds to and takes advantage of key changes in the market, competition, new data, treatment paradigm shifts, and market events that require reaction
Brand representative to Global Product Team (GPT)
Brand representative on label updates
Support preparation for key financial and budget timepoints throughout the year
Partner with Sales Leadership to gather local insights and feedback; develop and adapt plans to support personal HCP promotion and anticipate needs or communicate updates and changes
Oversee development and evolution of tactics and resources across all available channels - personal, non-personal, congress
Guide the development of staff members in marketing expertise, organizational awareness, exposure, and career development
Manage high level relationship with key creative agencies and yearly assessment for any core agency needs for the HCP audience
Represent brand-specific commercial perspectives in organizational decision-making related to Global Commercial Strategy, GPT, life cycle development, and clinical development programs.
Manage significant opex spend budget
Minimum Requirements/Qualifications:
Required:
Bachelor's degree
12+ years of commercial pharma experience, including significant U.S. HCP marketing experience with 5 years in leadership level positions with increasing responsibilities
New product launch experience
Commercial pharma experience in Psoriatic Arthritis, including an in-depth understanding of the disease state, treatment paradigms, and future trends
Demonstrated ability to manage a team, positively influence coworkers toward common goals, foster collaboration, and enable teamwork
Extensive experience in both marketing strategy and marketing execution
Proven track record in marketing innovation
Ability to understand and leverage analytics to drive decision making
Strategic Planning and Implementation - Ability to develop an overall marketing strategy and oversee the implementation of the strategy
People Development - Ability to assess strengths and development areas of staff members and provide suggestions for development
Management - Ability to set priorities, develop workflow processes, and direct staff
Communication - Ability to communicate ideas and data, both verbally and written, in a persuasive and appropriate manner
Budgeting - Ability to create and maintain an accurate budget for department expenses
Desired :
MBA
Marketing techniques - comprehensive understanding of pharmaceutical marketing methods, tools and concepts. (e.g. market research, advertising, public relations, media placement, etc.)
Specialty pharma - experience working with specialty therapies, buy & bill reimbursement, complex biologics
More about us:
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:
USA - MA - Cambridge
U.S. Base Salary Range:
$208,200.00 - $327,140.00
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.?The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
Locations
USA - MA - Cambridge
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
Job Exempt
Yes
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
