Lifecycle Marketing Manager, Reality Labs

Meta • Burlingame, CA • 4h ago

Summary:

Reality Labs brings together world class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building the tools and experiences that make people feel closer together. This includes products such as AI glasses and VR devices.The RL Marketing team drives adoration and everyday usage for RL products by unleashing data-driven marketing and creativity to accelerate business results. We are looking for a skilled Lifecycle Marketing Manager to join our team. This role is highly strategic, cross functional and analytical. In this role, you will crafting user journeys across multiple channels including email, push, and in-app notification channels. This role will be responsible for building multi channel programs with lifecycle automation, segmentation, and experimentation at the center. This role will work with a matrixed and highly interdisciplinary team with access to cutting edge technology, resources, and testing tools.

Required Skills:

Lifecycle Marketing Manager, Reality Labs Responsibilities:

Develop lifecycle marketing strategies and content strategies to support the evolution of our Lifecycle program, including email, push, and in-app notification channels

Develop campaign strategies that support product launches and on-going business needs

Partner with internal teams and external agencies to own and deliver effective, compelling programs and campaigns that drive acquisition, loyalty, engagement and advocacy

Contribute to the overall integrated marketing strategy for the launch of Meta products

Optimize campaign performance through data insights and provide performance readouts to leadership

Manage content strategy, calendar and targeting alignment across channels

Test and optimize program elements to continuously improve performance

Effectively partner with cross-functional teams to support and enhance our lifecycle programs

Test and scale new marketing surfaces and technology that support businesses growth

Minimum Qualifications:

8+ years experience in CRM working across strategy, implementation and ongoing optimization

Experience building customer acquisition and retention programs across multiple channels

Experience with Email Service Providers (ESP), Customer Relationship Management (CRM) and marketing tech tools (e.g., Braze, Salesforce Marketing Cloud, Marketo)

Experience working with technical teams (product, engineering, decision science) to scope work needed to build lifecycle campaigns

Proven track record using data and experimentation to improve customer experience and deliver business outcomes

Can juggle multiple priorities under pressure and tight deadlines in a highly matrixed environment

Can lead initiatives at both a strategic and execution level

Preferred Qualifications:

E-commerce and retail experience, preferably in consumer electronics

Experience working for a developing or emerging brand with multiple products

Public Compensation:

$150,000/year to $211,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereo@types, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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