In-App Marketing Manager - Facebook

Meta • San Francisco, CA • 4h ago

Summary:

We're building out an In-App Content Team to bring the Facebook brand to life within the app, sharing helpful tips, the latest product features, and key brand messages with Facebook users. We seek an experienced and accomplished In-App Marketing Manager to join the team. This person will craft content strategies that elevate the Facebook brand and the app's latest features, developing best-in-class editorial programs that drive brand preference and app engagement, aligned to business and brand goals.Our ideal candidate will have experience leading in-app marketing efforts, or a background in creating stellar content for audiences at scale with a keen eye for optimization and leveraging metrics to sharpen our program over time. They should excel at creating and maintaining cross-functional partnerships, and running content efforts for a high-profile brand within the consumer tech industry.

Required Skills:

In-App Marketing Manager - Facebook Responsibilities:

Owns and drives the content strategy for one or more scaled editorial programs within Facebook - building on and sharpening the vision for the space

Drives the end-to-end content production cycle for their in-app program/s, from aligning topics to briefing, content creation with internal and external partners, managing stakeholder reviews, through leading flawless launches

Leads reporting of content marketing initiatives to determine content effectiveness, owning outcomes and driving optimizations

Bridges the gap between our in-app editorial efforts and go-to-market prioritization and brand narrative exercises, ensuring our editorial calendar always maps back to priority business and brand needs

Partners closely with cross-functional partners across product and brand marketing, in-house and external creative agencies, consumer insights, marketing decision science, communications, and more

Surfaces best in class global content, trends and conversations to push our approach forward

Experience flexing between strategic and tactical/execution responsibilities as needed, and serves as a representative of our In-App Content Team to the broader Facebook and Marketing orgs

Minimum Qualifications:

7+ years of experience and proven success building scaled content for global consumer brands or entities in brand marketing at a tech or media company. Prior in-app editorial experience is a big plus

Experience building editorial programs and content franchises from the ground up, demonstrating resourcefulness and rallying behind a shared vision

Experience with creative strategy and copywriting, inspiring creative teams and agencies

Experience working in a fast-paced, environment, thriving amidst ambiguity while ensuring executional ability

Impact-oriented and experienced tracking performance, reporting on results, implementing optimizations and introducing new innovative approaches as needed

A keen understanding of consumers, with a demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans

Strong collaboration and communication skills, with experience influencing cross-functional teams

Preferred Qualifications:

Deep understanding and enthusiasm for Facebook as a brand and product

BA/BS degree in marketing, journalism, or related field

Global experience working on brand content across a number of markets

Public Compensation:

$150,000/year to $211,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereo@types, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

Similar Jobs

Senior Commercial Card Consultant - Payment Services (Merchant & Institutional)

U.S. Bank • San Francisco, CA • 1h ago

Management & Administrative

At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it tak...

1h ago

Go to Apply

Senior Commercial Card Consultant - Payment Services (Merchant & Institutional)

U.S. Bank • Walnut Creek, CA • 2h ago

Management & Administrative

2h ago

Go to Apply

Customer Marketing Manager

Genentech • South San Francisco, CA • 4h ago

Management & Administrative

The Position Customer Marketing Manager Position Why Genentech ???????We're passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inc...

4h ago

Go to Apply

Agentic Marketing Channels Manager

Meta • San Francisco, CA • 4h ago

Management & Administrative

Summary: The Business Marketing Group connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, and...

4h ago

Go to Apply

Growth Marketing Manager

Meta • San Francisco, CA • 4h ago

Management & Administrative

Summary: This individual will be responsible for developing programs that drive business outcomes for Meta's largest and most advanced Advertisers. They will manage the planning, strategy and execution of scaled campaign...

4h ago

Go to Apply

Marketing Automation Manager

Meta • San Francisco, CA • 4h ago

Management & Administrative

4h ago

Go to Apply

Lifecycle Marketing Manager, Reality Labs

Meta • Burlingame, CA • 4h ago

Management & Administrative

Summary: Reality Labs brings together world class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building the tools and experiences that make people feel...

4h ago

Go to Apply

Product Marketing Manager, Wearables Experiences

Meta • Burlingame, CA • 4h ago

Management & Administrative

Summary: At Meta, we're building the future of human connection and the technology that makes it possible. We're on a mission to build the next computing platform by putting people at the center of emerging hardware and...

4h ago

Go to Apply

Product Marketing Manager, Devices GTM

Meta • Burlingame, CA • 4h ago

Management & Administrative

4h ago

Go to Apply

Growth Marketing Manager, Partnerships

Meta • San Francisco, CA • 4h ago

Management & Administrative

Summary: Meta empowers millions of businesses to connect with customers and drive real business outcomes. We're looking for a Growth Marketing Manager to accelerate advertiser adoption of Meta's advertising solutions thr...

4h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.