Company description
Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.
Overview
Join us as a Marketing Cloud Email Specialist and drive our email marketing success. You'll combine technical expertise with marketing strategy to create compelling, compliant email campaigns that engage customers and deliver results.
Responsibilities
What You'll Do
Design, build, and implement comprehensive email marketing campaigns from concept to delivery
Develop responsive HTML email templates optimized for all platforms and devices
Create automated email journeys using Journey Builder to champion customer relationships
Lead sophisticated audience segmentation strategies and contact data organization
Conduct A/B testing to continuously improve email performance and engagement
Leverage Einstein features for predictive analytics and advanced personalization
Monitor email deliverability and implement optimization strategies
Conduct thorough email testing across multiple devices, clients, and browsers
Apply Email on Acid, Litmus, or similar tools to verify email rendering and compatibility
Drive automated testing workflows and comprehensive QA processes while working with Quality Assurance Teams
Run development workflows using Git for version control
Track tasks and issues using JIRA or similar project management tools
Qualifications
3+ years in email marketing with hands-on Email HTML & Website HTML coding experience
Proficiency in building HTML emails with deep experience in conditional logic, personalization, modularity/components & templates.
Strong background in responsive email design and cross-platform compatibility
Deep understanding of email marketing principles including segmentation and personalization
Experience with Salesforce Marketing Cloud Email Studio, Content Builder, and Automation Studio
Knowledge of Journey Builder for automated campaign development
Familiarity with Einstein features and predictive analytics
Experience with A/B testing methodologies and performance optimization
Knowledge of email deliverability standard processes
Experience with email testing platforms (Email on Acid, Litmus, or similar)
Experience with version control systems (Git) and project management tools (JIRA)
Understanding of automated testing frameworks and QA methodologies
Experience developing AMP (Accelerated Mobile Pages) emails for interactive content
Salesforce Marketing Cloud Email Specialist certification
Experience with advanced email marketing automation
CSS and JavaScript knowledge for enhanced email functionality
Understanding of customer journey mapping and lifecycle marketing
Knowledge of email accessibility standards (WCAG compliance)
Additional information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $72,390.00 - $95,200.00 Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2/15/26.
