Description
About the Role
The Complex Marketing Manager leads marketing strategy and execution across multiple Hilton-branded and Marriott-branded hotels within a cluster, ensuring each property is positioned for revenue growth, brand consistency, and strong competitive performance. This role partners closely with the property Director of Sales & Marketing, property leadership teams, and Hilton & Marriott brand partners to drive demand across rooms, F&B, events, and local audiences.
This position supports a diverse mix of hotel brands, @types and business segments. Depending on your complex, the role may oversee marketing for full-service hotels, extended-stay brands, select-service properties, or a combination. The manager will also support F&B outlets, seasonal activations, holiday events, and on-property promotional campaigns, along with initiatives that drive group, leisure, corporate transient, and local business performance.
The ideal candidate is a proactive, digitally savvy marketer with strong social media expertise, excellent communication skills, and the ability to manage multiple stakeholders and priorities across both Marriott & Hilton hotels.
Key Responsibilities
Marketing Strategy & Planning
Support and execute annual and quarterly marketing plans for each hotel, working closely with the Crescent corporate team
Conduct market research, competitive analysis, and trend monitoring to inform strategy
Digital Marketing, Social Media & Content
Lead organic social media strategy and execution for all complex hotels, ensuring brand alignment and high-quality content across Instagram, Facebook, and LinkedIn
Drive engagement growth through community management, timely responses, proactive audience interaction, and social listening
Plan, produce, and publish content, including copywriting, photography direction, short-form video, and on-property content capture
Maintain digital channels including websites, email marketing, and storefronts
Manage digital asset organization for each property
Partnerships & Community Engagement
Build relationships with local businesses, tourism boards, CVBs, chambers, and event organizers to develop cross-promotional opportunities
Support influencer, creator and partnerships in alignment with Hilton and Marriott brand guidelines
Brand Management
Ensure every touchpoint - digital, print, social, on-property collateral - aligns with Hilton and Marriott brand standards.
Serve as the point of contact for Crescent corporate digital teams
Maintain property fact sheets, presentations, and brand assets
Project & Stakeholder Management
Support and guide hotel GMs, DOSMs, F&B leaders, and operations teams on marketing needs
Manage creative timelines, vendor partnerships, production schedules, and budgets
Coordinate campaign rollouts across multiple properties and channels
Qualifications
3-5+ years of experience in marketing, ideally within hotels, travel, lifestyle brands, or multi-unit/complex environments
Strong digital marketing skills (website CMS, social media, analytics)
Excellent writing skills across formats (web, social, email, collateral)
Strong project management: able to juggle multiple properties, deadlines, and stakeholders
Familiarity with Hilton and Marriott brand systems, brand guidelines, and digital platforms (preferred but not required)
Ability to collaborate with cross-functional teams and communicate with executive leaders
Experience in hospitality photography, videography, or influencer management is a plus
Preferred Attributes
Detail-oriented and highly organized
Creative thinker with a strong eye for design and brand consistency
Comfortable in a fast-paced environment with shifting priorities
Revenue-minded with a data-driven approach
Confident representing multiple hotels and their unique value propositions
Does this sound like you?
A proactive, creative, and digitally savvy marketer who thrives in a fast-paced, multi-property environment. You're highly organized, comfortable juggling multiple priorities, and confident working across both Hilton and Marriott brands. You communicate clearly and professionally with hotel leaders, brand partners, and external collaborators, and you enjoy building strong relationships across teams.
You bring strong social media and digital marketing expertise, with a keen eye for brand consistency and storytelling. You're comfortable creating and managing content, analyzing performance, and adjusting strategies to drive engagement and revenue. You're flexible, solutions-oriented, and willing to "pitch in" to support on-property activations, events, and campaigns as needed.
You're energized by collaboration, take ownership of your work, and are excited to represent multiple hotels while helping each one shine in its local market.
About Crescent Hotels & Resorts
At Crescent Hotels & Resorts, we are a team of hospitality professionals that are deeply connected to & proud of the exceptional experiences we provide for our guests. More than that, we know our Associates are the shining stars of what we do!
We understand what it takes to be a part of something great. We will encourage you to bring your true self to work every day, we will celebrate you and we will cheer you on as you shine bright in your career journey. Whether it be our health & wellness programs, best in class learning and development or our travel discounts that 'feed your inner explorer', we work hard to create and deliver on what YOU need. We are ready for you to start your journey with us where You Belong. We Care. Shine Bright.
At Crescent Hotels & Resorts, we are a team of hospitality professionals that are deeply connected to & proud of the exceptional experiences we provide for our guests. More than that, we know our Associates are the shining stars of what we do!
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
