Senior Analyst - Marketing Analytics

H&R Block • United States, United States • 3h ago

Our Company

We care about helping people. Our purpose is to provide help and inspire confidence in our clients and communities everywhere. Our associates feel a sense of belonging in an inclusive place with an amazing history and a sharp focus on our future. Our connected culture is who we are and how we work together to achieve our strategies, accelerate our transformation, and achieve extraordinary results. It's an exciting time to be a part of H&R Block!

What you'll do...

The Senior Data Analyst is responsible for designing and delivering advanced data visualization solutions that drive business insights and decision-making across H&R Block. This role will partner closely with business stakeholders, data engineers, and analytics teams to develop intuitive dashboards, optimize data pipelines, and translate complex datasets into actionable intelligence.

Day to day you'll...

Design and develop interactive dashboards and visualizations using Tableau and/or Power BI to support strategic initiatives across media and customer marketing departments

Collaborate with business stakeholders to gather requirements and translate them into scalable BI solutions

Optimize dashboard performance and ensure data accuracy, quality, and integrity

Build and maintain data pipelines and integrations using SQL and cloud platforms (e.g., Snowflake, Databricks, GCP, Azure)

Solve technical issues independently and optimize data processes for efficiency

Document technical specifications, data lineage, and dashboard functionality

Provide training and support to end users on BI tools and best practices

Support ad hoc analysis requests and contribute to a data-informed culture across the marketing organization

Create compelling data stories that translate complex datasets into actionable business insights

What you'll bring to the team...

Education:

Bachelor's degree in Data Science, Computer Science, Analytics, or a related field

Work Experience:

5+ years of experience in data visualization and analytics, including hands-on development with Tableau and/or Power BI

Proficiency in SQL and experience working with large, complex datasets

Experience going beyond number-crunching, reports, and dashboard creation -- ability to understand the business impact of the data and make recommendations based on your findings

Excellent communication skills with the ability to present technical concepts to non-technical stakeholders

Experience with cloud platforms (e.g., Snowflake, Azure, GCP) and tools like dbt, GitHub, or Bitbucket

Ability to manage multiple priorities in a fast-paced, collaborative environment

Experience using digital measurement and reporting tools like Google DCM, Google Analytics, Adobe etc.

Understanding of MarTech and AdTech competitive landscape

Understanding of marketing measurement solutions (e.g. Media Mix Models, Fractional Attribution)

It would be even better if you also had...

Experience in retail or financial services analytics

Familiarity with statistical modeling, forecasting, and experimentation

Proven project management ability for delivering insights and recommendations to stakeholders

Understanding of marketing and ecommerce principles, and cross-channel analytic

Why work for us

Since 1955, we have been leaders in tax preparation, financial services, and small business solutions. With 70,000 associates and 9,000 retail tax locations across North America, Australia, Ireland, and India, we have helped millions of clients and countless communities. If you embrace challenges as opportunities, value winning as a team, and seek to make a meaningful difference, join us on our journey. You'll reap the rewards of helping others along with competitive compensation and benefits to support your health and well-being. Specific benefits may vary based on your role. For detailed eligibility requirements and benefits information, visit blockbenefits.com (https://www.blockbenefits.com/public/welcome) . Equal Opportunity Employer: H&R Block does not tolerate discrimination based on a person's race, color, religion, ancestry, age, sex/gender (including pregnancy, childbirth, related medical conditions and sex-based stereo@types and transgender status), sexual orientation, gender identity or expression, service in the Armed Forces, national origin, physical or mental disability, genetic information, citizenship status or any other status protected by law.

Pay Range Information

The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.

Pay Range

$89,800.00 - $134,700.00/Yr.

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