Details
Department: Ministry Market Activation
Schedule: Full time
Location: Austin, TX; Partially Remote
Salary: $75,295.00 - $104,957.00 per year
Benefits
Paid time off (PTO)
Various health insurance options & wellness plans
Retirement benefits including employer match plans
Long-term & short-term disability
Employee assistance programs (EAP)
Parental leave & adoption assistance
Tuition reimbursement
Ways to give back to your community
Benefit options and eligibility vary by position. Compensation varies based on factors including, but not limited to, experience, skills, education, performance, location and salary range at the time of the offer.
Responsibilities
Ascension is actively seeking a creative and results-driven individual to fill the role of Sr. Marketing Specialist for Ministry Marketing for Ascension Texas, focusing on Pediatric Service Lines. In this pivotal position, you will be responsible for implementing marketing campaigns and promotional activities to support pediatric specialities and pediatric hospital brand growth. This role works to execute tactics that drive patient volume and strengthen market presence.
Key Responsibilities:
Content Development:
Create compelling and relevant content for various service lines, such as Pediatric Neurosciences, Neonatology, Cardiovascular and Orthopedics.
Develop engaging written and visual content that aligns with organizational goals and resonates with patients, families and the local community (including CRM, web / digital, social, SEM, event / in-hospital promotion, brochure, signage, flier and print content)
Campaign Planning and Execution:
Lead the planning and execution of targeted content marketing campaigns to promote service line specialties, hospitals and drive patient volume.
Assist in decks for socialization of strategy and campaigns with key stakeholders.
Utilize creative writing and design skills across various channels, including digital, traditional media, and community outreach.
Hospital Promotion:
Assist in roll out of campaigns that highlight hospital services and initiatives.
Collaborate with cross-functional teams to align marketing strategies with broader organizational initiatives.
Collaboration with Service Line Leaders:
Work closely with service line leaders, physicians, and clinical teams to understand key strengths, offerings, and market differentiators for each service line.
Align content efforts with service line goals and collaborate on promotional activities with a focus on local relevance.
Multichannel Marketing:
Implement multichannel content marketing approaches to reach target audiences through various platforms.
Utilize social media, events, email marketing, and advertising with an emphasis on impactful writing and design to promote service lines and the ministry locally.
Data-Driven Insights:
Utilize data analytics to understand content performance, market trends, and patient preferences.
Derive actionable insights from various reporting tools to optimize strategies and improve service line and ministry promotion.
Assist in development of marketing reports for various internal stakeholders.
Community Engagement:
Lead content-driven community engagement / marketing sponsorship events and initiatives to build positive relationships with local communities and enhance the hospital's and ministry's presence.
Collaborate with community organizations and partners to support health and wellness initiatives with locally tailored content.
Requirements
Education:
High School diploma equivalency with 2 years of cumulative experience OR Associate'sdegree/Bachelor's degree with 1 year of experience OR 5 years of applicable cumulative job specificexperience required. 2 years of leadership or management experience preferred.
Additional Preferences
Educational Background:
Bachelor's degree in Marketing, Communications, English, Design, Business, Healthcare Administration, or a related field.
Relevant certifications in content marketing and writing are a plus.
Professional Experience:
Minimum of 3-5 years of progressive experience in marketing, with a focus on healthcare or hospital marketing.
Demonstrated experience in writing and storytelling skills.
Skills and Competencies:
Strong strategic thinking, project management, and analytical skills.
Excellent communication and collaboration skills, with a focus on impactful writing and design.
Ability to work in a fast-paced environment and manage multiple priorities with strong attention to detail.
Adaptability and Flexibility:
Ability to adapt to changing priorities and evolving content marketing strategies.
Ability to flex work hours when needed to support events outside of a typical daytime and weekday schedule.
Ability to work in an office or hospital setting several days each week, as needed, to support content development, collaboration with clinical teams, events and in-person meetings.
GMDx
Why Join Our Team
Ascension associates are key to our commitment of transforming healthcare and providing care to all, especially those most in need. Join us and help us drive impact through reimagining how we can deliver a people-centered healthcare experience and creating the solutions to do it. Explore career opportunities across our ministry locations and within our corporate headquarters.
Ascension is a leading non-profit, faith-based national health system made up of over 134,000 associates and 2,600 sites of care, including more than 140 hospitals and 40 senior living communities in 19 states.
Our Mission, Vision and Values encompass everything we do at Ascension. Every associate is empowered to give back, volunteer and make a positive impact in their community. Ascension careers are more than jobs; they are opportunities to enhance your life and the lives of the people around you.
Equal Employment Opportunity Employer
Ascension provides Equal Employment Opportunities (EEO) to all associates and applicants for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity or expression, pregnancy, childbirth, and related medical conditions, lactation, breastfeeding, national origin, citizenship, age, disability, genetic information, veteran status, marital status, all as defined by applicable law, and any other legally protected status or characteristic in accordance with applicable federal, state and local laws.
For further information, view the EEO Know Your Rights (English) (https://www.eeoc.gov/sites/default/files/2023-06/22-088\EEOC\KnowYourRights6.12.pdf) poster or EEO Know Your Rights (Spanish) (https://www.eeoc.gov/sites/default/files/2023-06/22-088\EEOC\KnowYourRightsSp6.12.pdf) poster.
As a military friendly organization, Ascension promotes career flexibility and offers many benefits to help support the well-being of our military families, spouses, veterans and reservists. Our associates are empowered to apply their military experience and unique perspective to their civilian career with Ascension.
Please note that Ascension will make an offer of employment only to individuals who have applied for a position using our official application. Be on alert for possible fraudulent offers of employment. Ascension will not solicit money or banking information from applicants.
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