Position Summary
Effectual believes that Amazon Web Services can be a multiplier in driving accelerated growth and is a key partner in the future success of our business. The Partner Sales Manager is a strategic revenue driver responsible for expanding AWS sourced and influenced business. This role focuses on developing pipeline, accelerating sales cycles, and increasing deal size, through strong, trusted partner relationships. This position will work closely with the internal Effectual marketing and sales teams, as well as the AWS Account Executives, Solution Architects, ProServe, Industry, and Partner Teams. The Partner Sales Manager aligns joint strategies, qualifies opportunities, and ensures smooth deal progression across the sales cycle.
This role builds and manages a healthy pipeline by engaging AWS in lead generation, opportunity development, and co-selling motions. The Partner Sales Manager is aligned by industry and creates partner business plans, supports deal execution, and coordinates cross-functional resources to deliver customer value and achieve shared revenue goals. Success is defined by driving incremental revenue, strengthening strategic partnerships, and elevating the impact of our partner ecosystem.
A Glimpse into the Daily Routine of a Partner Sales Manager
Partner Sales Managers for AWS at Effectual serve as champions of the joint value Effectual and AWS delivers to enterprise customers. They actively engage with internal teams and their AWS counterparts to understand customer challenges, align on solution strategies, and co-develop sales opportunities that drive measurable business outcomes. They regularly communicate Effectual and AWS success stories to demonstrate our impact, strengthen trust, and showcase the differentiated value of our joint offerings.
The Partner Sales Manager will educate AWS sellers and partner teams on Effectual's services, capabilities, and customer wins, ensuring strong field alignment and consistent messaging. They will capture partner activities, pipeline progression, and business insights in Effectual's CRM, providing clear reporting on performance trends, partner engagement, and areas for strategic investment. Ultimately, the Partner Sales Manager focuses on high-impact partner activities that generate qualified opportunities for the sales organization, accelerate revenue for Effectual and AWS, and help customers achieve meaningful outcomes through the power of our combined expertise.
Essential Duties and Responsibilities
Help define and execute Effectual's overall AWS partner strategy, including performance reporting, partner success metrics, and Joint Quarterly Business Reviews (QBRs).
Identify, assess, and prioritize joint customer opportunities through market research, field insights, and alignment with Effectual's service capabilities and value proposition.
Develop and scale partner-led demand generation programs, including Industry specific joint go-to-market (GTM) messaging, solution offerings, and incentive-based campaigns in collaboration with technical and solutions teams.
Influence pipeline growth and consistently meet or exceed quarterly business targets through high-impact partner engagement and co-selling activities.
Lead a cross-functional process to build, manage, and grow strategic AWS partnerships, ensuring clear alignment across Sales, Marketing, and Solutions Architecture teams.
Drive joint sales motions with AWS, including opportunity management, co-selling coordination, account mapping, and field-to-field alignment.
Track partner-influenced opportunities and forecasting, providing clear visibility into partner contributions and business trends.
Deliver partner enablement and training that increases AWS field awareness of Effectual's capabilities, solutions, and customer success stories.
Build and maintain strong relationships with AWS partner teams and executives to elevate Effectual's presence and expand joint market impact.
Represent Effectual at AWS and partner-related field events, contributing to thought leadership, customer engagement, and pipeline creation.
Provide training and ongoing enablement for Effectual's field sales teams on AWS joint solutions, co-selling processes, and partner program updates.
Qualifications
Bachelor's degree or equivalent practical experience.
5 years of experience in partner or business development.
3 years of experience working with AWS
Nice-to-Have Skills and Experience
AWS certifications
Proven track record of meeting/exceeding sales targets
Familiarity with Cloud/ISV/SI partners and joint co-sell motion
Experience working with large accounts
Ability to multi-task and keep several actions moving forward at once.
Strong cross-functional collaboration skills are required - both internally & with the partners.
Excellent communication skills
Company Offered Benefits
Full-time employees are eligible to participate in our employee benefit programs:
Medical, dental, and vision health insurances,
Short term disability, long term disability and life insurances,
401k with Company match
Paid time off (PTO) (120 hours PTO that accrue over one year)
Paid time off for major holidays (14 days per year)
These and any other employee benefit offerings are subject to management's discretion and may change at any time.
Salary Range for this position: $130,000-$168,000 plus potential to earn more
"Salary ranges provided are for informational purposes only and may vary depending on factors such as experience, qualifications, and geographic location. The final salary offer will be determined based on the candidate's skills and alignment with the role requirements."
This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended anytime at the sole discretion of the Employer. Duties and responsibilities are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. This document does not create an employment contract, implied or otherwise, other than an "at will" relationship. Effectual Inc. is an EEO employer and does not discriminate on the basis of any protected classification in its hiring, promoting, or any other job-related opportunity.
