Associate Manager, Field Marketing

Henry Schein • Seattle, WA • 4h ago

This position is Remote
Job Summary
This position is responsible for managing support for training events, tradeshows, and/or other field marketing events, including conferences and summits. Partner with training, marketing, and event managers. Manage supervisors and/or individual contributors who manage events or assist with event support.
What you will do
Select event cities and dates and maintain the master event calendar
Find and secure event venues and/or coordinate venue sourcing with third-party agencies
Assist with speaker selection, recruitment, and preparation
Oversee administration of venue and/ or speaker contracts and payments
Research and select event registration software
Define attendee registration and confirmation processes and supervise configuration of registration software
Ensure selected training events meet requirements for continuing education (CE) and administer CE credits
Partner with marketing managers to ensure effective event marketing campaigns that drive registration
Write or review event marketing copy for mailers, email messages, social media posts, etc.
Manage registration, shipping, billing, and all other routine event support processes
Oversee tradeshow booth property creation and shipping
Coordinate with other managers to ensure appropriate event staffing and communication to all event staff
Lead dispute resolution and compensation discussions with event attendees
Monitor event expenses to stay within budget
Collect and analyze data to assess event effectiveness
Travel to events to provide logistical support and evaluate event execution
Prepare and present reports on event registration, attendance, revenue, expense, and other key metrics
Attend pre-event planning meetings and event post-mortems to ensure the adoption and execution of best practices
Assist with the recruiting, interviewing, hiring, and training of event team members
Define work plans, conduct quarterly performance reviews, and conduct annual performance reviews for event support team members
Qualifications
Must have:
Typically 7 or more years of increasing responsibility and complexity in terms of any applicable professional experience; first-level manager.
Typically a Bachelor's Degree or global equivalent in related discipline.
Strong understanding of logistics for training events, conferences, tradeshows, and/or other field marketing events
Strong understanding of contract negotiation and management for speakers, venues, room blocks, A/V and production, F&B, exhibit space, etc.
Experience building and managing matrix teams to produce master plans for major events
Experience with tradeshow booth property creation and shipping
Strong ability to manage customer service and dispute resolution
Strong project and budget management skills, including proficiency with project and budgeting software (such as SmartSheet and Microsoft Excel)
Good data analysis skills
Basic proficiency with Microsoft Office
Strong management skills and ability to attract, retain, motivate and develop team members for high performance
Excellent verbal and written communication skills and ability to resolve disputes effectively
Strong presentation and public speaking skills
Strong decision making, analysis and problem solving skills with ability to multi-task
Understand and act on financial information that may contribute to business profitability
Ability to manage successful projects, manage risks, costs, time and project teams
Lead team to achieve company goals in effective ways
Strong planning and organizational skills and techniques
Communicate effectively with management
Good negotiating skills
Build relationships, unders

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