Director, Marketing Programs

The Hertz Corporation • Atlanta, GA • 10h ago

Hertz Car Sales is transforming how consumers buy used vehicles - offering value, quality, and convenience backed by one of the world's most trusted mobility brands. As part of this growth journey, we're seeking a Director of Marketing Programs to lead the development and execution of brand, creative, and integrated marketing initiatives that shape perception, drive engagement, and elevate customer experience across channels.

Starting salary is $135K; commensurate with experience.

A Day in the Life:

Reporting directly to the Sr Director, Hertz Car Sales Marketing, this leader will oversee brand identity, integrated campaign planning, organic social media, content strategy, and influencer partnerships. They 'Il work cross-functionally with Creative, Growth, CRM, Communications, and Retail Operations to ensure consistent storytelling that connects emotionally with customers and aligns with our broader business goals.

What You'll Do:

Evolve and steward the Hertz Car Sales brand identity and voice to ensure consistency across all touchpoints.

Lead the creative development process, from briefing to concept to execution, across campaigns, content, and owned channels.

Partner with internal and external creative teams and agencies to deliver high-quality assets that strengthen brand equity and relevance.

Ensure creative effectiveness by integrating insights, testing, and performance data into ongoing optimization.

Develop annual and quarterly integrated marketing calendars that align with key business priorities, campaigns, and promotions.

Partner with Growth Marketing, CRM, Communications, and Retail teams to translate strategic priorities into cohesive, cross-channel programs.

Lead campaign planning for key seasonal initiatives, new location launches, and brand activations that drive traffic, engagement, and sales.

Manage budgets and timelines across multiple workstreams, ensuring on-time, on-brand delivery.

Oversee the Hertz Car Sales organic social media presence, ensuring a distinctive, authentic, and consistent brand voice.

Develop content strategies for major platforms (Instagram, TikTok, YouTube, Facebook, etc.) that drive engagement and brand affinity.

Collaborate with creative partners to produce compelling content formats, including video, behind-the-scenes, and customer storytelling.

Monitor trends, engagement metrics, and audience feedback to inform strategy and

creative direction.

Build and manage influencer and creator programs that expand brand reach and credibility within key audience segments.

Identify and cultivate relationships with influencers aligned to brand values and audience interests (e.g., automotive, lifestyle, travel).

Develop partnership activations and experiential programs that reinforce brand relevance and drive earned media.

Define and track KPIs for brand and content performance, including awareness,

engagement, and organic reach.

Partner with Analytics and Growth teams to connect brand programs to downstream conversion and sales metrics.

Present regular performance reports and insights to marketing leadership, recommending adjustments to improve impact and ROI.

What We're Looking For:

10+ years of progressive experience in brand marketing, integrated communications, or creative strategy.

Proven success leading multi-channel campaigns and content programs that drive

awareness and engagement.

Strong understanding of modern media ecosystems - including social, influencer, and digital storytelling.

Experience managing agencies, creative teams, and production workflows.

Analytical and creative thinker with the ability to connect brand storytelling to measurable outcomes.

Exceptional project management and leadership skills with the ability to prioritize in a fast-paced environment.

Experience in automotive, retail, or other high-consideration categories a plus.

Bachelor's degree in marketing, Communications, or related field; advanced degree preferred.

Ability to motivate teams and keep a positive attitude in a fast-paced environment.

Ability to work under minimal supervision with a goal-oriented mindset.

Ability to see the big picture and leverage critical thinking and decision-making skills.

Excellent organization, time management, delegation, and prioritization skills.

Courageous leadership and accountability.

What You'll Get:

Up to 40% off the base rate of any standard Hertz Rental

Paid Time Off

Medical, Dental & Vision plan options

Retirement programs, including 401(k) employer matching

Paid Parental Leave & Adoption Assistance

Employee Assistance Program for employees & family

Educational Reimbursement & Discounts

Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness

Perks & Discounts -Theme Park Tickets, Gym Discounts & more

The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.

US EEO STATEMENT

At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture - and our success and reputation as a company.

Individuals are encouraged to apply for positions because of the characteristics that make them unique.

EOE, including disability/veteran

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