Senior Director, Digital Marketing

Cornerstone onDemand • Boston, MA • 6h ago

Senior Director, Digital Marketing - Cornerstone

Are you ready to make a significant impact in the digital marketing world? Join our dynamic team at Cornerstone, where we are unlocking human and AI potential with our workforce development solutions, used by over 7,000 organizations and 130 million users.

As the Senior Director of Digital Marketing, you will lead the strategy and execution of our global digital marketing initiatives as part of our global Revenue Marketing organization. You will manage a talented global team, collaborate with cross-functional partners, and drive brand awareness, audience engagement and conversion to pipeline. Your digital marketing expertise and leadership will be key to achieving our business objectives.

Key Responsibilities:

Develop and implement strategic digital marketing programs across the customer lifecycle.

Conduct in-depth audience analysis and orchestrate tailored digital campaigns that deliver meaningful results.

Monitor trends and emerging technologies in digital marketing to identify new opportunities for growth and innovation.

Oversee paid search (PPC) and paid social advertising campaigns to maximize performance and efficiency.

Collaborate closely with internal stakeholders to establish campaign goals, budgets, and key success metrics.

Lead the creation of compelling ad copy, optimize landing pages, and manage bidding strategies to drive high ROI.

Utilize advanced analytics to continually fine-tune campaign effectiveness

Apply strong SEO expertise to improve organic search performance and drive website traffic.

Perform keyword research and enhance on-page/off-page optimization.

Partner with content and web development teams to ensure optimal website performance and user experience.

Implement website analytics and leverage insights to guide improvements.

Track, measure, and report on key performance indicators (KPIs) and campaign results for senior management.

Partner with GTM teams on innovative ABX strategies to deepen customer engagement and fuel revenue growth.

Leverage technology and marketing best practices to effectively engage target accounts. You will have

8+ years of experience in digital marketing, with a proven record of success in B2B Saas driving pipeline, revenue growth, and measurable marketing impact.

Knowledge of key digital marketing trends, best practices, and technology including the evolving impact AI is playing in this area.

Experience of working with and alongside a modern martec stacks (6sense, SF, Marketo etc)

Strong analytical skills for interpreting complex data sets and driving actionable insights.

Demonstrated ability to craft and execute successful digital marketing strategies that drive measurable outcomes.

Excellent leadership and collaborative skills, with experience working across global, cross-functional teams.

Highly developed communication and presentation skills for engaging stakeholders at all levels.If you are passionate about advancing digital marketing and thrive in a collaborative, innovative environment, we invite you to lead our digital marketing efforts as Senior Director at Cornerstone.

Equal Employment Opportunity has been, and will continue to be, a fundamental commitment at Cornerstone OnDemand. All qualified applicants are given consideration regardless of race, color, gender, age, sexual orientation, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable Federal, State, or Local fair employment laws. If you have a disability or special need that requires accommodation, please contact us at careers@csod.com

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