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Americas EY-Parthenon - Content Marketer Supervising Associate - Brand, Marketing and Communications (BMC)
At EY, you'll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we're counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself and shape your future with confidence.
Join our Brand, Marketing and Communications (BMC) team for our growing EY-Parthenon (EYP) line of business in the U.S. You will help drive our brand and reputation through thought leadership, ad campaigns, media outreach and sales materials. You'll support our team's effort to provide a wide range of marketing and communications services to internal and external audiences. And you will use data to both optimize our campaigns and support lead generation opportunities.
The opportunity
As a Content Marketer Supervising Associate within the BMC function, you will play a key role in building brand awareness and consideration of our EY-Parthenon business. The Content Marketer Supervising Associate will support the team's Transformative Strategy Pillar by directing the marketing strategy and initiatives for select EYP priorities, solutions and sectors, including working with sector/solution leaders to develop annual marketing plans, managing content and campaign development, and tracking budget.
Working closely with the Senior Content Marketers in the Transformative Strategy Pillar, , this position will be a nexus of project management connectivity within the team, engaged with the team's writers, media specialists, public relations officers and internal communications officers, as well as solution and sector practice colleagues, business development functions and the Americas Sector and Global EYP Marketing teams.
Your key responsibilities
You will be expected to support and work closely with the team's Senior Content Marketers to meet their brand and go-to-market objectives by supporting the development and execution of annual marketing plans for specific solution and sector offerings, as well as driving the creation, implementation and evaluation of a wide range of marketing activities.
You will support development and distribution of thought leadership, paid media, event development and management, media relations, social media, and the use of digital tools and platforms (e.g., for demand generation and email marketing). You will also contribute to the planning, content development and onsite execution of select industry sponsorships, proprietary client events, and internal training.
You'll be expected to work as part of a team that collaborates with the sector, practice, industry and other firm leaders to develop market-facing initiatives that help drive EY's overall strategy around key business issues our clients face.
Skills and attributes for success
Support the Senior Content Marketers as they:
Team with Americas SaT Leaders and sector leaders to create solution-focused and sectorized marketing and communications campaigns and initiatives aligned to key buyer issues
Align with the Global SaT Marketing team to inform and activate global campaigns in the Americas
Align with Americas Sector Marketing teams on marketing activities involving EYP
Work closely with senior level subject matter experts to create impactful content and support the management of its distribution, externally and internally, utilizing multiple formats and channels as appropriate
Adept at implementing campaigns and effectively managing multiple concurrent marketing initiatives
Exceptional writing skills
Ability to engage and collaborate with team members and senior stakeholders
Track effectiveness of overall marketing campaigns and individual initiatives, providing measurement reports and status updates
Able to thrive while working within a highly matrixed and evolving organization with teammates and stakeholders based across the country
Leverage marketing automation and lead management to streamline, automate and measure all marketing programs and workflows
Proactively engage appropriate BMC specialty groups to help complete program deliverables. This includes internal and external communications, video, thought leadership, branding, digital marketing, agencies, other service lines, and more.
To qualify for the role, you must have:
A least 5 to 7 years of marketing experience, with Health industry and/or professional services experience preferred
Bachelor's degree, preferably with a marketing or equivalent experience
Excellent written and verbal communication skills (including presentations) as well as listening and interpretation skills including the talent to translate complex technical concepts into compelling marketing messages
Proven track record of success in a large, global and highly-matrixed enterprise - ideally in the professional and/or financial services organization
A solid understanding of the go-to-market and sales processes in a complex organization
Ability to work independently, as well as in virtual teams
Strength in working independently to resolve challenges while maintaining an active dialogue with leaders and stakeholders
Availability to work at an EY office (New York, Hoboken or Iselin) at 2-3 days per week
Strong project management skills and proficiency at effectively managing multiple complex and time sensitive projects
Proven talent at building relationships and influencing without authority to produce results and outcomes
Ability to track the effectiveness of overall marketing campaigns and individual initiatives, providing measurement reports and status updates
Ideally, you'll also have:
Demonstrated ability to interface with senior leaders and decisionmakers across groups of diverse stakeholders
Ability to work in a fast-paced environment, possess efficient time management and prioritization skills
Adhere to internal reporting requirements and risk management protocols
Ability to proactively share marketing insights and market knowledge
What we look for
We are looking for individuals that have a strong business acumen, work ethic and personal leadership. Innovative, creative thinkers who are strategic, collaborative, and consultative and who can bring a fresh perspective will thrive in this environment. Strong contributors to a collegial and supportive team culture.
What we offer you
At EY, we'll develop you with future-focused skills and equip you with world-class experiences. We'll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. Learn more .
We offer a comprehensive compensation and benefits package where you'll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $72,100 to $134,900. The base salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $86,600 to $153,300. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options.
Join us in our team-led and leader-enabled hybrid model. Our expectation is for most people in external, client serving roles to work together in person 40-60% of the time over the course of an engagement, project or year.
Under our flexible vacation policy, you'll decide how much vacation time you need based on your own personal circumstances. You'll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
Are you ready to shape your future with confidence? Apply today.
EY accepts applications for this position on an on-going basis.
For those living in California, please click here for additional information.
EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities.
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