At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident.
We believe doing the right thing for our clients and our associates is good business . With a career at the firm, y ou can expect opportunities to create real impact at work and in your community. Y ou'll enjoy resources to support your career path, a s well as compensation , benefits , and flexibility to enrich your life. Here, you'll find a collaborative culture that respect s and valu e s differences and colleagues who share a spirit of generosity .
Join us for the opportunity to g row and make a difference in ways that matter to you .
Role Summary
The Sr. Product Manager will own the AI Content Generation roadmap and the delivery across all associated bodies of work. They will be responsible for driving compliant, brand-aligned content at scale, and achieving measurable business impact.
Responsibilities
AI Content Generation strategy & roadmap: Translate GD priorities into a clear plan for the "Content Engine" cluster of AI use cases; set outcomes and sequence work across the three named bodies of work to maximize cross-BU reuse (in future horizons) and speed to value.
Epic leadership (Content Factory): Lead build-out of the "Content Factory" to convert IPRC thought leadership into persona-tailored, compliant, brand-aligned content.
Epic leadership (Investment Commentary): Stand up the investment commentary pipeline by connecting core data sources and generating first-draft outputs with baseline brand/compliance guardrails for selected portfolios; expand per roadmap as readiness allows.
Epic leadership (Client Correspondence): Orchestrate the AI agent-driven intake-to-response workflow and ready it for future process expansion.
Governance & brand integration: Embed compliance, IP/copyright, and brand-voice libraries into product workflows; ensure output aligns with enterprise standards as capabilities scale.
Value tracking & decisions: Partner with GD AI Business Analyst teammates and FP&A to define epic-level success measures up front and use pilot results to recommend scale/pivot/retire, keeping outcomes tied to the established OKRs.
Cross-functional orchestration: Coordinate with Tech, Risk/Legal, Marketing, and other key partners to remove blockers and land production-ready releases on plan.
Agile Product Ownership: Able to lead one or more squads. Write clear user stories and acceptance criteria, prioritize and maintain the backlog, partner across teams on sprint rituals, align delivery to roadmap outcomes, and validate releases with stakeholders.
Business and technical translation: Turn complex AI concepts into plain English for business partners, then convert business needs into clear requirements and acceptance criteria for engineers and data teams.
AI and Data Literacy: Create LLM and GenAI use cases for marketing and content. Quickly learn new tools and judge business relevance and risks.
Qualifications
Required:
Education and Experience: Bachelor's degree (or equivalent experience) in business, marketing, computer science, or a related field and 8+ years in product leadership or adjacent roles owning outcomes across multiple teams.
Agile Product Ownership: Able to lead one or more squads. Writes clear user stories and acceptance criteria, prioritizes and maintains the backlog, partners across teams on sprint rituals, aligns delivery to roadmap outcomes, and validates releases with stakeholders.
AI and Data Literacy: Familiar with LLM and GenAI use cases for marketing and content. Quick to learn new tools and judge business relevance and risks.
AI Application to Business Problems: Ability to identify opportunities to apply AI for process improvement, efficiency gains, or enhanced decision-making.
Business Needs Translation: Proven ability to turn complex business needs into structured requirements, acceptance criteria, and release plans.
Strategic and Analytical Skills: Strong problem solving and prioritization. Comfortable weighing feasibility, cost, risk, and value to sequence work.
Governance and Brand Integration: Experience embedding brand voice, IP, privacy, and compliance controls into product workflows and producing required evidence.
Vendor and Approvals Navigation: Hands-on experience evaluating third-party tools and coordinating Procurement, Legal, Risk, and Compliance to stay on plan.
Measurement and Decisioning: Has set success measures with BAs and other business partners, interprets pilot results, and makes clear scale/pivot/retire recommendations.
Communication and Stakeholder Management: Excellent written and verbal communication. Presents options, risks, and recommendations to senior leadership with confidence.
Early Adopter Mindset: Passionate about learning AI and modern productivity tools. Resourceful, self-directed, and comfortable building from zero.
Ethics and Compliance: Awareness of ethical considerations and compliance when using AI in data analysis (such as bias, data privacy, and transparency).
Preferred:
Advanced education: MBA or relevant graduate degree a plus.
Analytics comfort: Able to partner with BAs and FP&A on adoption and impact views using appropriate analytics software to translate results into action.
Professional Certifications: Relevant certifications such as CBAP, PMP, or Agile credentials (CSM, SAFe) are advantageous.
Agile fluency: Comfortable partnering with multiple stakeholders, writing clear acceptance criteria, and aligning squads to roadmap outcomes.
Content operations depth: Experience mapping and improving content creation, review, localization, and publishing flows at scale.
Agent patterns: Exposure to agentic workflows for drafting, review, or routing and an understanding of safe human-in-the-loop designs.
Collaboration with Data Science Teams: Experience working alongside data scientists or IT teams to implement or interpret AI-driven insights.
FINRA Requirements
FINRA licenses are not required and will not be supported for this role.
Work Flexibility
This role is eligible for hybrid work, with up to one day per week from home.
Base Salary Ranges
Please review the job posting for the location of this specific opportunity.
$120,000.00 - $205,000.00 for the location of: Maryland, Colorado, Washington and remote workers
$132,000.00 - $225,000.00 for the location of: Washington, D.C.
$150,000.00 - $256,000.00 for the location of: New York, California
Placement within the range provided above is based on the individual's relevant experience and skills for the role. Base salary is only one component of our total compensation package. Employees may be eligible for a discretionary bonus , which is determined upon company and individual performance.
This job posting is expected to be available until:
01/31/2026
Commitment to Diversity, Equity, and Inclusion
At T. Rowe Price, our associates are our greatest asset. We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day. The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes. Here, you can expect equal opportunity and fair and consistent treatment for all.
Benefits
We value your goals and needs, at work and in life. As an associate, you'll be supported with resources , benefits , and work-life balance so you can thrive in ways that matter to you .
Featured employee benefits to enrich your life:
Competitive compensation
Annual bonus eligibility
A generous retirement plan
Hybrid work schedule
Health and wellness benefits, including online therapy
Paid time off for vacation, illness, medical appointments, and volunteering days
Family care resources, including fertility and adoption benefits
Learn more about our benefits. (https://www.troweprice.com/corporate/us/en/careers/benefits.html)
T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.
