Overview
Drive a high-performing blog presence across 18 flagship properties (~600 posts/year) by leveraging data-driven insights to influence content decisions and optimize customer journeys. This role ensures blogs deliver measurable impact on engagement, pipeline, and product adoption by applying best-known methods and performance analytics-not by owning content creation.
We are looking for a Blog Performance & Journey Manager to orchestrate strategy and insights that elevate Microsoft's commercial blogs. You will use data, governance, and best practices to guide Product Marketing Managers (PMMs) and agency partners toward providing the most effective blog content. Your work will shape how millions of customers discover, evaluate, and adopt Microsoft solutions through optimized blog performance and connected journeys. This is not a copywriter role. It's a strategic role focused on:
Driving performance by providing insights and recommendations to Product Marketing Managers
Connecting blogs to the full funnel - Keeping the engine running efficiently at scale
Responsibilities
Blog Performance & Strategy
Use engagement, SEO, and conversion data to identify high-impact opportunities.
Influence PMMs and stakeholders with insights that guide what gets prioritized and why.
Maintain governance of blog portfolio (audience alignment, topic coverage, avoiding overlap).
Recommend best-known methods for structuring posts, linking journeys, and improving discoverability. Customer Journey Optimization
Map blog experiences to clear funnel goals (awareness, consideration, conversion, adoption).
Partner with lifecycle, campaigns, and web teams to ensure blogs connect to next steps (CTAs, trials, demos, events).
Understand friction points and propose/test fixes to reduce bounce and deepen engagement, and provide those insights to Product Marketing Managers. Data-Driven Insights & Reporting - Build reporting frameworks to track performance across 18 blogs.
Translate analytics into actionable recommendations for PMMs and leadership.
Drive quarterly reviews and executive briefings on blog impact and optimization strategies. Cross-Functional Orchestration
Connect PMMs, SEO specialists, marketing channel owners, and vendor teams to deliver cohesive experiences.
Facilitate integrated planning and capacity management across multiple stakeholders. Process & Scale
Recommend improvements in workflows, tagging, taxonomy, and analytics to increase efficiency and measurability.
Champion automation and AI-powered insights to simplify operations and improve decision-making.
Qualifications
Required/minimum qualifications
Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.
5+ years in content marketing, digital strategy, or performance analytics in B2B.
3+ years managing blog experiences
3+ years managing complex workflows and multiple stakeholders at scale.
3+ years mapping content to measurable outcomes (traffic quality, engagement depth, conversion).
Additional or preferred qualifications
Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR equivalent experience.
Experience presenting insights, strategies and recommendations to the most senior levels in an organization
Proven understanding of SEO fundamentals and how they inform prioritization and optimization.
Experience working with enterprise software, cloud, AI, and security.
Demonstratred ability to simplify complex data into clear, actionable recommendations.
Experience with marketing analytics platforms (e.g., Adobe Analytics, Power BI) and ability to translate insights into strategic recommendations.
Proven stakeholder management skills, including influencing senior leaders and cross-functional teams without direct authority.
Experience working with marketing automation and personalization technologies (e.g., Marketo, Dynamics 365) to connect blog performance with broader campaigns.
Proven ability to drive process improvements at scale, such as implementing governance frameworks, automation, or AI-driven optimization in content operations.
EandEJobs
Integrated Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations. (https://careers.microsoft.com/v2/global/en/accessibility.html)
