Marketing Specialist

Cushman & Wakefield • Rosemont, IL • 1d ago

Job Title

Job Description Summary

We are seeking a dynamic and results-driven Marketing Specialist to join our Industrial Leasing team. As part of our brokerage marketing, you will play a crucial role in creating, implementing, and managing marketing strategies for our diverse portfolio of commercial properties. The ideal candidate is a creative thinker with strong attention to detail, a passion for real estate, and an ability to effectively manage multiple marketing channels to enhance brand visibility and drive tenant and investor interest.

Job Description

Key Responsibilities:

Property Marketing & Branding:

Develop and execute comprehensive marketing campaigns for properties, enhancing the visual and digital presence of the properties.

Design and manage signage, brochures, postcards, and other property collateral.

Coordinate drone video shoots, professional building images, and other high-quality visuals to showcase properties.

Create and update property websites to provide detailed, engaging, and up-to-date information on available listings.

Own and manage LoopNet subscription for the Chicago market.

Develop compelling LinkedIn announcements, case studies, and tombstones to showcase completed transactions and property highlights.

Digital & Email Marketing:

Design and distribute email blasts to a targeted audience, including owners, potential investors, and tenants, with property updates, open house invitations, and promotional content.

Develop and send regular SIOR & AIRE Eblasts, ensuring content is tailored to each audience segment.

Maintain property listings on LoopNet (Silver) and Costar, ensuring accuracy and consistency in listing details and updates.

Leverage social media and digital channels to amplify property visibility and attract interest.

Property-Specific Marketing Materials:

Develop site plan boards and other visual aids to assist in property tours and presentations.

Manage the creation of owner reports, providing updates and feedback on marketing efforts and property performance.

Brainstorm and introduce new property marketing ideas and techniques to stay ahead of industry trends.

Market Research & Reporting:

Update and maintain submarket aerials, ensuring accurate mapping and market visuals for sales presentations.

Gather, analyze, and report on market trends, competitor activities, and client feedback to inform ongoing marketing strategies.

Work closely with brokers and the team management to ensure seamless communication and alignment with property goals.

Collaboration & Coordination:

Work collaboratively with the sales and leasing teams to ensure marketing materials meet their needs and are aligned with overall sales strategies.

Coordinate open house invites and events, managing logistics and ensuring effective marketing and follow-up.

Qualifications:

Bachelor's degree in Marketing, Business, Real Estate, or a related field.

3+ years of experience in marketing, preferably within the real estate or commercial brokerage sector.

Strong proficiency in digital marketing platforms and tools, including email marketing, social media management, and property listing services (e.g., LoopNet, Costar).

Proficient in design software (Adobe Creative Suite or similar) and website management platforms.

Excellent communication and project management skills, with the ability to manage multiple tasks and deadlines.

Creative and detail-oriented with a deep understanding of property marketing trends and best practices.

Key Skills:

Real Estate Marketing

Digital Marketing & Social Media

Content Creation & Design

Market Research & Reporting

Email Marketing & CRM Systems

Event Planning & Coordination

Strategic Thinking & Innovation

Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job @type, business line, and applicability of collective bargaining agreements.

The compensation that will be offered to the successful candidate will depend on factors such as whether the position is covered by a collective bargaining agreement, the geographic area in which the work will be performed, market pay rates in that area, and the candidate's experience and qualifications.

The company will not pay less than minimum wage for this role.

The compensation for the position is: $ 68,000.00 - $80,000.00

Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any @type will not be tolerated.

In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email HRServices@cushwake.com . Please refer to the job title and job location when you contact us.

INCO: "Cushman & Wakefield"

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