Director of Marketing and Communications
Requisition Number: 69062
Location: Boulder Colorado
Employment Type: University Staff
Schedule: Full Time
Posting Close Date: 09-Jan-2026
Date Posted:
Job Summary
The University of Colorado Law School encourages applications for a Director of Marketing and Communications! This role is responsible for overseeing and implementing marketing and communications strategies, including expanding electronic and print communications, updating and maintaining the website, and taking the lead in designing the law school media relations strategy and execution. The Director will further develop and implement a strategy to communicate the law school's academic areas, programs, research, and major events to external audiences. The role supports major events by planning publicity through news releases, including activities promoting the standing and reputation of the Law School. The position also works with the University System and campus communications professionals for the good of the Law School and the campus, serving as a liaison to campus-wide communications forums and CU Strategic Relations, and participating in professional development activities. This position works with the dean and other senior leaders in the Law School, providing talking points, speech writing, and communication strategies.
The overarching goals of marketing and communications are:
Elevate Colorado Law's national profile.
Support events and initiatives.
Introduce the law school to prospective students.
Anticipate and manage crisis communication situations.
Collaborate with departments through the law school to manage internal communication systems.
Connect alumni and friends to our community and each other.
CU is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws governing nondiscrimination in employment. We are committed to creating a workplace where all individuals are treated with respect and dignity, and we encourage individuals from all backgrounds to apply, including protected veterans and individuals with disabilities.
Who We Are
At the Colorado Law School, we are an engaged, diverse, and welcoming community of students, staff, faculty, and alumni who help one another succeed. Our selective admissions process keeps our student body small, enabling our faculty, staff, alumni, and community to invest deeply in each student's success. Because we take our responsibility to educate and train future lawyers very seriously, our curriculum, research centers, and experiential learning opportunities are crafted to prepare students for success in today's changing legal environment.
What Your Key Responsibilities Will Be
Strategic Communications and Marketing:
Oversee and implement marketing and communications strategies of the Law School, including Advancement, Alumni Relations, and Admissions activities, to enhance the outreach portfolio, reputation, and standing externally and internally.
Develop and implement earned, owned, and paid campaigns to promote Colorado Law's strategic priorities and initiatives. This includes institution advertising, and closely collaborating with the law school IT department on the development of email marketing, web properties, photography and digital strategy.
Spearhead strategy for law school social media accounts and provide support to law school associated social media account managers.
Develop and own the Colorado Law positioning and messaging platform.
Provide branding and communications support for internal Law School entities, including centers, the library, student organizations, staff and faculty events, and others.
Help write and edit executive communications for the dean and senior leadership, including op-eds, talking points, letters, speeches, and other materials.
Work closely with the dean and directors on projects and issues of significant importance to the Law School.
Write stories highlighting the people, programs, and outcomes of the law school to communicate with diverse audiences.
Manage the communications budget.
Periodically review and analyze metrics to measure and report on the effectiveness of marketing and communications efforts.
Conduct focus groups and market research as needed with students and alumni.
Assist with strategy when campus leaders are visiting and partner with campus leaders on campus-wide projects.
Publications and Collateral:
Plan, write, edit, and design the production of electronic and print publications for the law school, including the admissions viewbook, faculty scholarship report, brochures, posters, postcards, etc. as needed.
Collaborate and coordinate with CU Strategic Relations and external vendors on design projects.
Oversee internal graphic design projects for items such as events and new initiatives.
Manage RFP process and project management for print vendors.
Coordinate collateral distribution.
Promote and enforce brand standards for the campus and the law school.
Manage the law school photo database. Coordinate photo shoots as necessary.
Digital Communications:
Oversee strategy for the development, implementation, and distribution of Colorado Law Points alumni monthly email newsletter.
Collaborate with departments to create and manage CRM-based email campaigns to alumni and donors.
For larger-scale events, approve content and assist with day of support.
Lead training in communications for student organization groups.
Work in close collaboration with the law school IT department.
Media Relations and External Outreach:
Advise on complexities in higher education and staying current on state and federal impacts ranging from high-level communications for the school and working with faculty that have areas of scholarship with the potential to attract controversy.
Act as a liaison between the Law School and external parties, including media outlets, government actors, and other relevant organizations.
Represent the law school in cross-campus meetings such as annual communications, professional development meetings, and planning with SRC and the dean to discuss the annual earned media plan.
On-call for crisis communications for the law school.
First point of contact with the government relations team.
In collaboration with CU Strategic Relations, develop and implement media relations strategy to reach key outlets.
Coordinate with CU Strategic Relations on media pitches, press releases, and event advisories.
Manage relationships with media, reporters, and trade publications.
Supervision:
Supervise and provide oversight for marketing and communications professional staff.
Manage performance and outcomes of positions and integrate work with the overall communications and marketing plan for the Law School.
Evaluate performance annually and on a continuous basis for coaching and performance feedback, setting goals, cultural leadership, and any disciplinary action as needed. Approve leave requests and monthly timesheets.
Ensure compliance with University and Law School policies.
What You Should Know
This role is primarily onsite, with opportunities for hybrid work. Occasional evenings or weekends may be required to cover events needing media coverage.
What We Can Offer
The salary range for this position is $88,000 - $115,000 annually, and compensation will be commensurate with experience within this range. Onboarding assistance is available within department guidelines.
Benefits
At the University of Colorado Boulder (https://www.colorado.edu/) , we are committed to supporting the holistic health and well-being of our employees. Our comprehensive benefits package (https://www.colorado.edu/jobs/benefits) includes medical, dental, and retirement plans; generous paid time off; tuition assistance for you and your dependents; and an ECO Pass for local transit. As one of Boulder County's largest employers, CU Boulder offers an inspiring academic community and access to world-class outdoor recreation. Explore additional perks and programs through the CU Advantage (https://advantage.cu.edu/campus/cu-boulder) program.
Be Statements
Be ambitious. Be strategic. Be Boulder.
What We Require
Bachelor's degree in business, marketing, public affairs, communications, journalism, or related field. An equivalent combination of education and experience may substitute for the degree on a year-for-year basis.
Three years of relevant experience in marketing, journalism, public relations/crisis management, or a related field, including experience in communications, marketing, or the design of publications.
What You Will Need
Demonstrated excellence in writing, research and editing.
Solid organizational skills with the capacity to plan and manage multiple projects simultaneously and maintain extraordinary attention to detail.
Adaptable to diverse management and work styles; ability to respond constructively to feedback, even when challenging.
Skilled at translating broad concepts and ideas into effective action.
Creative, supportive, and thoughtful problem-solver who considers diverse perspectives.
Able to take ownership of projects and drive them to completion in a timely manner, seeking input when appropriate.
Respond effectively to changing priorities and implement solutions when problems arise.
Exercise discretion in handling sensitive information and maintain strict confidentiality.
Work effectively both independently and collaboratively, in leadership and support roles.
Build and maintain positive working relationships with colleagues, leadership, external partners, and the public.
Understand and champion the mission, values, traditions, and diversity of the school and university, and can clearly articulate goals and needs.
Foster an inclusive environment that reflects the diversity and varied backgrounds of the law school's students, faculty, staff, and community members.
Comfort with developing processes for using AI in marketing and communications.
Special Instructions
To apply, please submit the following materials:
A current resume.
A cover letter that briefly describes how your background and experience align with this position.
We may request references at a later time. Please apply by January 9, 2026 for consideration. Updates will be sent to applicants by mid-January. Note: Application materials will not be accepted via email. For consideration, please apply through CU Boulder Jobs (http://jobs.colorado.edu) .
In compliance with the Colorado Job Application Fairness Act, in any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
To apply, visit https://jobs.colorado.edu/jobs/JobDetail/Director-of-Marketing-and-Communications/69062 (https://apptrkr.com/6780367)
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The University of Colorado does not discriminate on the basis of race, color, national origin, sex, age, pregnancy, disability, creed, religion, sexual orientation, gender identity, gender expression, veteran status, political affiliation, or political philosophy. All qualified individuals are encouraged to apply.
