Role Description:
The Retail team at Wayfair is responsible for creating and executing a robust playbook to drive traffic to our expanding retail footprint, and enable the omnichannel shopping experience for customers.
The Wayfair Retail Marketing team is looking for a Community Marketing Senior Associate to drive the community marketing and activation strategy for our first large-format Wayfair store in Atlanta, Ga . This individual will lead the development and execution of a community engagement strategy that acquires new customers and drives traffic to the store. This will be achieved through strategies that include in-store and local programming, community partnerships, and digital amplification via social media and other outlets.
The Senior Marketing Associate will be based out of our store in Atlanta , but will report to the Home Office Retail Marketing team in Boston. They will also partner cross-functionally with other members of the field team and work regularly with other Home Office teams to drive the community strategy and deliver results against it. The ideal candidate thrives in an entrepreneurial environment and is energized by creating (and executing) new strategies and initiatives. They are both creative and analytical with a passion for serving the customer, connecting with the community, and being part of a high-performing team.
Core Responsibilities
Community Marketing Strategy
Partner with Home Office to develop and deliver community marketing roadmap, playbook, seasonal strategies, and execution that target consumer and B2B communities
Proactively identify, vet, and recommend local opportunities that drive our business and objectives forward, including forecasting and analyzing its impact
Develop and execute local social media strategy and content calendar in partnership with Home Office channel leads
Analyze and recap activities, inclusive of results, learnings, strategic recommendations, customer feedback, etc.
In-Store Programming
Partner with Home Office and store management to develop an in-store event calendar that balances the brand's go-to-market priorities with local community priorities and nuances. Initially targeting 3-4 in-store events/month with room to grow.
Collaborate with store events team to ensure flawless execution of in-store events
Provide on-location support to execute in-store events, property activations, installations, and ad hoc opportunities as needed
Community Engagement
Identify and develop relationships with key community partners to generate awareness of Wayfair's new store and offerings.
Partner with Home Office to build community engagement calendar of events
Source and strategically participate in local events to build Wayfair's presence within the community. Initially targeting 3-4 in-store events/month with room to grow.
Plan and execute community outreach to drive awareness of key promotions and initiatives
Support local hiring initiatives and community outreach efforts on an ad hoc basis
"Always On" Activities
Partner with Home Office Marketing and Creative teams to manage the store's Instagram account, including capturing and posting content
Budget management, reporting, and forecasting
Inventory management of in-store marketing materials (marketing kit, swag, handouts, catalog inventory, printed coupons)
Support new store openings as they occur
Ad hoc projects and store support as required
Qualifications:
Required
Deep connection to local community (both consumer and B2B) and a pulse on what's relevant for our customer demographic
Demonstrated success developing and executing community marketing strategies, including forecasting impact/costs, manipulating data to analyze results, and making strategic recommendations
Demonstrated success managing branded social media channels, including content planning, capturing footage, creating/posting reels, responding to comments, and analyzing performance
Ability to drive results and effectively collaborate within a matrixed environment
Superb project and time management skills, including the ability to work on multiple projects at once with a variety of partners and stakeholders
Excellent interpersonal skills and ability to influence cross-functional stakeholders - Effective presentation skills are a must
Excellent communication skills and comfort with media appearances, representing the brand, contacting community leaders, hosting events, etc.
Schedule flexibility to attend on-site activations outside of core working hours as needed
Ability to transport and set-up materials that support community activations, e.g. tabling presentations
Budget management and forecasting
Preferred:
10+ years in field marketing, experiential marketing, or communications; Retail experience a plus
Working knowledge of Google Suite tools (Docs, Slides, Sheets, Calendar) or its equivalent
Working knowledge (or an appetite to learn) reporting tools like Looker
Working knowledge of retail math (e.g. traffic, conversion, UPT, AOV, etc.) and customer marketing metrics (e.g. customer acquisition, retention, frequency, etc.)
Physical Requirements:
Ability to sit or stand for long periods of time
Lifting and carrying objects over 30 lbs may be required
Assistance for Individuals with Disabilities
Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form (https://docs.google.com/forms/d/1ElBqKaQYGR9j0NiQHQYCGbHkqKqN746Nk62pI32IyLU) .
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About Wayfair Inc.
Wayfair is one of the world's largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we're reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you're looking for rapid growth, constant learning, and dynamic challenges, then you'll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We're a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair - and world - for all. Every voice, every perspective matters. That's why we're proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.
