Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.
Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under-treated. Edwards' groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It's our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.
Identify all aspects of product development from project inception through first commercial launch, document and help manage the development and introduction of new products and technologies in order to achieve and maintain market leadership.
How you'll make an impact:
Partner closely with key thought leaders to anticipate the future market environment, changes in economic climate, the onset of new competitors including substitutes and adjacent players and to predict/drive future needs for current and future customers
Collect and interpret voice of customer (VOC) in order to define market requirements and independently design market research and intelligence strategies for a group of complex products within a portfolio
Develop and plan larger and more complex marketing programs and activities with accountability for successful completion of all project deliverables
Create, communicate and execute global market strategies and actionable market plans to advance the business and generate value within a portfolio across a group of multiple complex products
Identify and evaluate more complex marketing process improvements and/or course correction/alignment opportunities
Provide direction and guidance to project teams to execute larger marketing projects, initiatives and/or programs
Define upstream marketing strategic roadmap within a portfolio across a group of multiple complex products
Other Incidental Duties
What you'll need (Required):
Bachelor's Degree in in related field with 12 years of work experience and previous related experience working in marketing or healthcare industry or equivalent work experience based on Edwards's criteria
Master's Degree or equivalent in in related field with 10 years of work experience and previous related experience working in marketing or healthcare industry or equivalent work experience based on Edwards's criteria
What else we look for (Preferred):
Proven successful project management skills
Proven expertise in Microsoft Office Suite
Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
Recognized as an expert in one or more areas with broad-based advanced knowledge within the organization
Expert understanding of internal and external product and market including functionality, manufacturability, profitability and clinical applicability of group of products within a portfolio
Expert understanding of related aspects of marketing concepts and principles
Ability to build and coach other's to create market models with supporting assumptions in order to determine key financial metrics and market opportunity
Ability to create comprehensive marketing strategies with supporting plans and the ability to execute.
Possess the ability to measure and track performance/success of programs/initiatives
Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
Ability to assess, understand, and transfer knowledge to other team members on market share, pricing, ASPs, competitive dynamics and translate them into defining future marketing strategies that apply to a group of complex products
Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
Strict attention to detail
Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
Ability to manage competing priorities in a fast-paced environment
Ability to represent leadership on projects within multiple areas, working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
Ability to consult in project setting within multiple marketing areas, interfacing with low to middle management
Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
For California (CA), the base pay range for this position is $170,000 to $241,000 (highly experienced).
The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.
Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.
COVID Vaccination Requirement
Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.
