Job Description
This role is based remotely but if you live within a 50-mile radius of an office [Atlanta, Austin, Detroit, Warren, or Mountain View], you are expected to report to that location three times a week, at minimum .
The Role
The Senior Data Scientist is an internal expert on methodology and practice of marketing analytics. This individual has deep technical expertise in Media Mix Modeling (MMM), with hands-on experience developing custom econometrics and statistical models that quantify media impacts and optimize market investment. The Data Scientist has expertise in the economics of media channels (e.g., Linear/Addressable TV, Online Display, Paid Search, Social), measurement of ROAS lift, coordination of media tactics (sequencing/ frequency caps), and insourcing of off-the-shelf MMM solutions.
This person will work closely with GM brand stakeholders to ensure business acceptance of proposed methods, objective performance evaluation, and effective media activation that drives sales. This person will be responsible for developing Media Mix Models, drawing insights, and creating scalable products that identify channel and tactic level high return on investment.
Fully qualified individual contributor who has knowledge and understanding of all aspects of a function and exercises independent discretion and judgment on significant matters based on professional knowledge. Level most professionals can expect to achieve in their career.
EXPERTISE
Recognized as a fully qualified, experienced professional. Has complete knowledge and full understanding of own area and broad knowledge of related areas.
Takes broad challenges and, through independent professionally developed analysis, identifies and analyses options, and breaks them down into initiatives capable of implementation. Identifies opportunities and proposes solutions to improve internal processes, services, and structures to support functional strategies.
Uses advanced analytical and problem-solving techniques to resolve a wide range of non-standard problems.
Works independently; receives minimal guidance. Acts as a resource for colleagues with less experience.
COMPLEXITY
Identifies and devises solutions based on limited information and precedent. Uses evaluation and judgement to solve problems that are new to the organization and require a deep level of experience and strategic thought to create a solution.
Enhances relationships and networks with senior internal/external partners who are not familiar with subject matter and often require persuasion. Uses data and analysis to demonstrate the value of a project, anticipating, and addressing objections and or concerns.
Often effects change in broader functional area without direct exercise of command, using persuasion in situations where reaching agreement may be hindered by differing opinions, past practices, or experiences.
SCOPE AND IMPACT
Challenges and problems are of a diverse scope with multiple moving parts, where developing a plan and viewing the whole picture is a significant challenge itself. Work is done independently and is reviewed at critical points.
Owns the development and delivery of solutions, driving cross team and group efforts. Leads by example, taking responsibility for their own actions, acknowledging mistakes, and holding themselves accountable for achieving goals. Addresses and evaluates a diverse range of issues using innovative methods and proposing alternative approaches.
Serves as a mentor to more junior level employees, providing coaching and guidance on difficult issues.
Has significant operational impact across their function.
What You'll Do
Work on a cross-functional team to propose and implement high-impact, data-driven solutions to address business challenges across a variety of business units
Apply advanced data-driven modeling techniques to inform decision making and solve complex business problems:
Create breakthrough solutions, performing exploratory and targeted data analyses
Undertake preprocessing of structured and unstructured data
Monitor and sustain model effectiveness
Present complex information using data visualization techniques
Work with diverse technical teams and provide data and analytical oversight to ensure project deliverables fulfill business needs and timing
Identify long-term technical innovations while continuously improving execution efficiency
Possessing @contextual business knowledge and functional domain expertise in the advertising and media space, showing a proven ability of using data, analytics, and insights to add revenue and business-impacting value in this via audience selection and behavioral engagement.
Deep knowledge of marketing media modeling techniques, including MMM, MTA, unified attribution, ROAS level testing, and various industry measurement media platforms.
Exhibiting a perspective of constrained curiosity, asking why, and suggesting experimentation to drive incremental impact.
Exhibiting the ability to tell a succinct, data-driven story in any forum and tailor delivery to a wide range of stakeholder levels, from analyst to senior executive.
Ensuring a superior level of delivery quality at all levels of their organization through the creation of internal structures and extensible frameworks to manage accountability and develop staff.
Your Skills & Abilities (Required Qualifications)
Minimum five years of experience developing, deploying, and monitoring performance of media mix or related models
Proficient writing Python/R (modeling) and SQL/Spark (data), working with PYMC, StatsModels, Spark/ML, sklearn, numpy and related packages
Desired expertise media mix modeling (MMM), multi-touch attribution (MTA), consumer choice (multinomial logit), time-series forecasting, hierarchical bayes, panel-data methods (fixed/random effects), censored/truncated regressions, selection models, non-random treatment effects, item response theory, latent class regression
Prior experience with paid, earned, and owned media
Ability to prioritize and manage multiple tasks and projects at once without sacrificing quality
What Can Give You a Competitive Advantage (Preferred Qualifications)
Advanced degree (M.A./Ph.D. preferred) in Marketing Data Science, Econometrics, Operations Research, Psychometrics, Finance, (Bio)Statistics, or another quantitative field
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
Compensation:
The expected base compensation for this role is: $130,800 - $211,200. Actual base compensation within the identified range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits : GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)
LI-CC1
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources (https://search-careers.gm.com/en/working-at-gm/total-rewards) .
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire (https://search-careers.gm.com/en/how-we-hire) .
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email (Careers.Accommodations@GM.com) us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:
Our Company (https://search-careers.gm.com/en/working-at-gm/)
Our Culture
How we hire??????? (https://search-careers.gm.com/en/how-we-hire/)
Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.
Explore our global locations (https://search-careers.gm.com/en/locations/)
We are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM's Talent Community (beamery.com) (https://flows.beamery.com/generalmotors/talcom) . As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more.
Please note that filling out the form below will not add you to our Talent Community automatically; you will need to use the link above. If you are seeking to apply to a specific role, we encourage you to click "Apply Now" on the job posting of interest.
The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
