Marketing Manager - Home Lending

M&T Bank • Washington, DC • 5h ago

Overview:

M&T Bank's Growth Marketing team is seeking a highly motivated and experienced Home Lending Marketing Manage r to drive marketing strategy and innovation for mortgage and home equity products. This role is responsible for conceptualizing, developing, executing, and evaluating marketing programs that deliver acquisition, engagement, and retention across the full customer lifecycle.

While primarily an individual contributor, the position may act as a team lead (without direct supervisory responsibility), coach others, and guide third-party activities. The ideal candidate is a strategic builder and a cross-functional leader who thrives in environments where innovation, collaboration, and execution intersect.

Primary Responsibilities:

Align mortgage marketing initiatives with the enterprise mission, vision, and strategic direction.

Build strong relationships across the department and with key partners in lending, product, compliance, and sales; influence and inspire alignment across teams.

Define value propositions, target segments, and acquisition/retention strategies using customer insights and competitive intelligence.

Own go-to-market readiness and develop full-funnel, multi-channel marketing plans (digital, email, CRM nurture, direct mail, events).

Lead campaign execution from concept to launch across channels-digital, email, paid media, owned assets, and internal communications.

Establish and monitor performance metrics, reporting on KPIs such as lead volume, cost-per-lead, conversion rates, and ROI; analyze customer insights and campaign data to optimize strategies and messaging; ensure findings inform future campaigns and refine go-to-market plans.

Communicate clearly with team members and stakeholders across the enterprise.

Support implementation of marketing procedures, practices, and routines within the area.

Represent M&T Bank at external events for research and networking activities that benefit the company.

Complete assignments independently while leveraging team resources effectively.

Adhere to the company's risk and regulatory standards, policies, and controls; escalate risk-related issues as needed.

Promote an environment that supports belonging and reflects the M&T Bank brand.

Maintain internal control standards, including timely resolution of audit points and regulatory issues.

Perform other related duties as assigned.

Education and Experience Required:

Bachelor's degree OR a combination of 9 years of higher education and relevant experience.

Minimum 5 years of marketing experience.

Experience in Home Lending (Mortgage and Home Equity) marketing required.

Proven ability to resolve escalated issues and complex problems.

Demonstrated success building strong working relationships with internal and external partners.

Ability to research, evaluate, and recommend changes to initiatives or projects.

Experience mentoring and/or onboarding junior talent.

Technical expertise and independent judgment in area of responsibility.

M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $89,600.00 - $149,300.00 Annual (USD). The successful candidate's particular combination of knowledge, skills, and experience will inform their specific compensation.

Location

Buffalo, New York, United States of America

M&T Bank Corporation is an Equal Opportunity/Affirmative Action Employer, including disabilities and veterans.

Similar Jobs

Risk Management- Commercial & Investment Banking Sanctions Digital Assets Officer - Associate

JPMorgan Chase • Washington, DC • 1h ago

Finance, Accounting & Banking

Bring your Expertise to JPMorgan Chase. As part of Risk Management and Compliance, you are at the center of keeping JPMorgan Chase strong and resilient. You help the firm grow its business in a responsible way by anticip...

1h ago

Go to Apply

Commercial Banking Analyst I

Truist • Washington, DC • 1h ago

Finance, Accounting & Banking

The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to create a profile, which w...

1h ago

Go to Apply

Senior Data Engineer (Bank Tech)

Capital One • Mclean, VA • 1h ago

Finance, Accounting & Banking

Senior Data Engineer (Bank Tech) Do you love building and pioneering in the technology space? Do you enjoy solving complex business problems in a fast-paced, collaborative, inclusive, and iterative delivery environment?...

1h ago

Go to Apply

Audit & Collections Analyst

Latitude Inc • Rockville, MD • 3h ago

Finance, Accounting & Banking

About the Role: We are seeking a detail-oriented and analytical Audit & Collections Analyst to support our financial operations through proactive account auditing, collections management, and process improvement. Thi...

3h ago

Go to Apply

Accounting Coordinator (Hybrid Flexibility)

Latitude Inc • Fairfax, VA • 3h ago

Finance, Accounting & Banking

About the Role: We are seeking a detail-oriented and motivated Accounting Coordinator with at least 1 year of accounting experience to support daily financial operations and ensure accurate and timely processing of accou...

3h ago

Go to Apply

Senior Auditor

Choice Hotels • North Bethesda, MD • 13h ago

Finance, Accounting & Banking

JOB SUMMARY: Join our Internal Audit team as a Senior Internal Auditor! In this role, you'll evaluate financial, compliance, and operational controls, identify risks, and recommend improvements that drive efficiency and...

13h ago

Go to Apply

Penetration Tester - IT Security Audit (Short Term/Remote)

TestPros • Sterling, VA • 15h ago

Finance, Accounting & Banking

Company Overview: TestPros is a successful and growing business, established in 1988 to provide Information Technology (IT) technical support services to a wide range of Commercial and U.S. Federal, State, and Local Gove...

15h ago

Go to Apply

Finance Manager, PXT Finance

Amazon • Arlington, VA • 15h ago

Finance, Accounting & Banking

Description Elevate Your Career at the Intersection of Finance and People Innovation Are you a strategic financial professional passionate about driving transformative business decisions? Join our dynamic Corporate Finan...

15h ago

Go to Apply

Sr. Finance Manager - Washington D.C. or New York, NY

CBRE • Washington, DC • 16h ago

Finance, Accounting & Banking

Sr. Finance Manager - Washington D.C. or New York, NY Job ID 235698 Posted 02-Dec-2025 Service line GWS Segment Role @type Full-time Areas of Interest Accounting/Finance, Building Management, Facilities Management Locati...

16h ago

Go to Apply

Financial Analyst 2, SaaS, Global Business Finance

Oracle • Washington, DC • 16h ago

Finance, Accounting & Banking

Job Description Financial Analyst 2, SaaS, Global Business Finance Job Description The SaaS Cost of Cloud finance group at Oracle is dedicated to the financial management, analysis, and optimization of cloud infrastructu...

16h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.