Manager, Pro Marketing - Security & Safety

Resideo • Aurora, IL • 5h ago

Resideo is in search of a strategic and results-oriented Manager, Pro Marketing - Security & Safety to develop and execute marketing programs that drive growth through our Security dealers and electricians. You will be responsible for planning and executing co-marketing initiatives, Security/Safety Pro communications, enablement tools, and demand generation activities that help Security/Safety Pros promote and sell our solutions. The ideal candidate brings strong Security/Safety marketing experience, excellent project management skills, and a deep understanding of indirect sales models.

JOB DUTIES:

Strategy & Planning:

Develop and implement marketing strategies aligned with company and Security/Safety Pro objectives. Work closely with sales teams and sales leaders to identify high-impact marketing opportunities targeting key Security dealers and Electricians. Support and oversee go-to-market plans for new product launches and Security/Safety Pro onboarding.

Campaign Execution:

Plan and execute co-branded marketing campaigns with Security/Safety Pros (email, digital ads, webinars, content syndication, events). Create and distribute marketing assets tailored for the Security/Safety Pro ecosystem (sales decks, case studies, email templates, landing pages).

Security/Safety Pros Enablement:

Develop Security/Safety Pro training materials, toolkits, and communications that help Pros effectively market and sell our products. Facilitate onboarding and ongoing engagement for new and existing Security/Safety Pros.

Measurement & Optimization:

Track and analyze the effectiveness of Security/Safety Pro campaigns and programs using CRM and marketing automation platforms. Report on KPIs such as lead generation, pipeline influence, ROI, and Security/Safety Pro engagement.

Cross-Functional Collaboration:

Work closely with internal teams including sales, product marketing, content, and operations to align efforts and messaging. Serve as the marketing liaison for Security Dealer and Electrician Pro relationships, ensuring consistent messaging and brand standards.

YOU MUST HAVE:

6+ years of experience in marketing, Security/Safety Pro marketing, or B2B demand generation. Proven success in executing joint marketing programs and managing Security/Safety Pro relationships. Highly organized with excellent written and verbal communication skills

WE VALUE:

Strong track record of project management with the ability to manage multiple initiatives. Highly organized with excellent written and verbal communication skills.

Proficiency with CRM and marketing tools (e.g., Salesforce, HubSpot, Marketo, or similar).

Experience working in SaaS, technology, or manufacturing industries. Understanding of Security/Safety Pro portals, PRM systems, and channel incentive programs. Ability to thrive in a matrixed and agile environment. Familiarity with account-based marketing (ABM) strategies.

LI-CF1

LI-HYBRID

Resideo is a $6.76 billion global manufacturer, developer, and distributor of technology-driven sensing and control solutions that help homeowners and businesses stay connected and in control of their comfort, security, energy use, and smart living. We focus on the professional channel, serving over 100,000 contractors, installers, dealers, and integrators across the HVAC, security, fire, electrical, and home comfort markets. Our products are found in more than 150 million residential and commercial spaces worldwide, with tens of millions of new devices sold annually. Trusted brands like Honeywell Home, First Alert, and Resideo power connected living for over 12.8 million customers through our Products & Solutions segment. Our ADI | Snap One segment spans 200+ stocking locations in 17 countries, offering a catalog of over 500,000 products from more than 1,000 manufacturers. With a global team of more than 14,000 employees, we offer the opportunity to make a real impact in a fast-growing, purpose-driven industry. Learn more at http://www.resideo.com/.

At Resideo, we bring together diverse individuals to build the future of homes. Resideo is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. For more information on applicable U.S. equal employment regulations, refer to the https://www.resideo.com/us/en/-/media/Resideo/Files/Corporate/Resideo%20%20-%20Recruitment%20Privacy%20Notice.pdf?rv=6d871e71bfa24982b181c92fda232b7a. If you require a reasonable accommodation to apply for a job, please use Contact Us form for assistance.

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