Freelance Digital Strategist

Publicis Groupe • New York, NY • 1h ago

Company description

Publicis Health is the health and wellness vertical of Publicis Groupe, the most-established communications holding company in the world. We are a growing network of 11 brands with 40+ agencies worldwide and a population of 3,000+. At Publicis Health, we are uniquely positioned to make an impact through the work that we do in in healthcare marketing and communications, and health isn't just what we do - it's who we are.

We believe healthcare marketing is an essential part of healthcare. When you work with us, you join a tight-knit community of award-winning creative directors and clinical trial designers, accomplished data-scientists and media specialists, behavioral science innovators and analytics practitioners; all united around one purpose-to create a world where people are equipped and motivated to take control of their health and well-being.

We share a passion for the life-changing work healthcare industries create, and we believe that together we can move people toward the products and services that will change their lives for the better. Our beliefs and purpose inspire how we take care of our people-prioritizing your health and well-being across every stage of your personal and professional life.

Overview

Freelance Digital / Engagement Strategy Opportunities - Publicis Health

Location: Remote/Hybrid | Freelance | Varying Durations

Publicis Health is expanding its network of freelance Digital and Engagement Strategists to support healthcare and pharmaceutical clients across our agency network. These roles sit at the intersection of digital experience, audience behavior, and omnichannel orchestration-helping teams plan, optimize, and measure work across HCP, DTC, and patient journeys.

Responsibilities

Who We're Looking For

We're looking for freelance strategists with a strong foundation in pharma marketing-and the ability to connect data, insight, and digital storytelling into clear, actionable engagement plans.

You may have held titles like:

Digital Strategist

Engagement Strategist

Experience Strategist

Director, Engagement Strategy

Qualifications

Why Join Our Freelance Bench?

Freelance Digital/Engagement Strategists play a critical role across both pre-launch and in-market brand needs. Projects may include:

Omnichannel engagement strategy and sequencing

Channel mapping and journey design (HCP, DTC, payer, patient)

KPI frameworks, measurement, and optimization plans

Content ecosystem development

Digital experience and UX recommendations

Partnering with creative, media, and data teams to shape activation

Therapeutic areas vary widely, and project durations range from rapid-turn work to multi-month engagements.

Apply Here

If you're a pharma-savvy digital or engagement strategist who loves translating data and audience behavior into smart, impactful plans, we'd love to connect.

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com . All your information will be kept confidential according to EEO guidelines.

Compensation Range: $38.46 - $57.91 hourly. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 01/16/2025.

LI-JC2

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