Digital Marketing

Robert Half • Charlotte, NC • 2h ago

Description

We're looking for a results-driven Digital Marketing Specialist to develop, execute, and optimize campaigns across web, social, email, and paid channels. This role is perfect for someone who blends creativity with data, understands how to drive engagement, and knows how to turn insights into action.

Plan and execute digital campaigns across social media, email, web, and paid media

Manage social channels, create content calendars, and publish engaging posts

Build, deploy, and optimize email marketing campaigns and automated workflows

Create, test, and improve landing pages for lead generation and conversions

Monitor performance metrics across all channels and provide actionable insights

Conduct keyword research and support SEO strategy to improve organic visibility

Assist with paid campaigns (Google Ads, Meta, LinkedIn, etc.) including targeting, optimization, and reporting

Analyze user behavior, website performance, and funnel metrics using tools like Google Analytics and Hotjar

Collaborate with design, content, and product teams on cross-functional projects

Maintain brand consistency across all digital content and communications

Requirements

2-5+ years of digital marketing experience (agency or in-house)

Strong knowledge of social media, email marketing, SEO, and PPC fundamentals

Experience with marketing tools like HubSpot, Mailchimp, Klaviyo, or Marketo

Familiarity with Google Analytics, Google Ads, Meta Ads Manager, and keyword tools

Ability to interpret data and turn insights into actionable strategies

Strong writing, communication, and content creation skills

Basic understanding of design tools (Canva, Adobe Suite) a plus

Highly organized, deadline-driven, and comfortable managing multiple campaigns

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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