Position Summary:
The Vice President of Sales & Marketing, reporting to the Company President, is accountable for driving growth and profitability across the Morbark, Rayco, and Denis Cimaf brands. This role provides strategic leadership for sales, marketing, dealer development, and product management, ensuring alignment with the company's long-term commercial objectives.
The VP develops and executes strategic sales plans that support overall business goals, including market expansion, channel performance, and margin improvement. Sales, Marketing, and Dealer Development functions report to this position, centralizing accountability for product strategy, commercial execution, and market success.
Essential Functions of the Job:
Provide strategic leadership for Sales, Marketing, Product Management, and Dealer Development to drive growth, market share, and profitability across all brands.
Develop, implement, and continually refine the company's strategic sales plan, ensuring alignment with organizational goals, market dynamics, and long-term business objectives.
Lead and optimize dealer channel strategy, including dealer selection, onboarding, performance management, territory coverage, and partner development to maximize sales effectiveness.
Oversee development of sales forecasts and demand planning processes to support production scheduling, inventory planning, and timely product availability.
Use data-driven tools and analytics to improve lead times, enhance product availability, optimize pricing and margins, and inform commercial decisions.
Direct product management efforts to ensure product roadmaps, feature development, and lifecycle strategies align with market needs, competitive trends, and manufacturing capabilities.
Build, manage, and coach a high-performing team across Sales, Marketing, and Dealer Development, ensuring accountability, capability development, and cohesive execution.
Establish and maintain product quality assurance standards in collaboration with Operations and Engineering to ensure consistent product performance and customer satisfaction.
Strengthen the company's market presence by guiding brand strategy, marketing campaigns, trade show participation, digital marketing efforts, and promotional initiatives.
Develop and manage annual commercial budgets, including sales targets, marketing spend, pricing strategy, promotional programs, and dealer incentives.
Cultivate strong partnerships with key dealers, major customers, and industry stakeholders to understand market needs and enhance brand loyalty.
Monitor industry trends, competitive activity, and customer insights to inform strategic decisions and proactively adjust commercial strategies.
Ensure cross-functional alignment with Operations, Engineering, Finance, and Supply Chain to support production planning, product launches, inventory optimization, and quality initiatives.
Represent the commercial organization at executive meetings, business reviews, and strategic planning sessions, communicating progress, risks, and opportunities.
Additional duties as assigned.
Knowledge, Skills and Abilities (KSA's):
Excellent skills required to interface with a wide range of personnel from the shop floor to senior management. Must have the ability to enlist support for proposed strategies and initiatives, create buy-in and ultimate acceptance of a wide-range of "change" requirements. Requires excellent and persistent project management follow-up skills. Must be an independent thinker with the ability to work effectively in a self-directed environment.
Ability to learn and use well-informed negotiation techniques that rely more on facts, product knowledge, financial acumen, persuasion, and relationship-building than forcefulness.
Ability to present ideas, plans, and progress reports individually or to a group in formal presentations.
Strong written and verbal communication skills with experience interacting with and presenting to suppliers, internal team members, and senior management. Ability to write reports, letters, and profiles in a clear concise manner.
Demonstrated knowledge and understanding of global market challenges, organizational scale requirements, international logistics, and the regulatory processes needed to support a growing U.S. publically traded global business.
Skilled and proficient with the use of personal computers, Microsoft Office, and mainstream office software.
Able to build and foster effective business relationships with executives, managers, suppliers, and domestic and international internal/external customers.
Able to proactively identify complex issues and review related information to develop, evaluate and recommend options and solutions successfully, to use logic and reasoning to identify the strengths and weaknesses of alternative solutions, and to communicate sound conclusions or approaches to a problem.
Able to effectively communicate and influence sound conclusions or approaches and transfer knowledge to others.
Able to make timely and effective decisions and produce results through effective management of individual and team priorities and goals.
Able to work irregular and/or extended hours including weekends and holidays as needed to support the Company's international activities.
Able to travel domestically and internationally by commercial air carrier and automobile, including overnight stays; travel approximately 50+%.
Demonstrated ability to exhibit and model Alamo Group's Core Leadership Competencies:
Leading Change / Change Management: Ability to drive improvement of team, division, and corporate goals and objectives through people. Ability to balance change and continually strive to improve business performance.
Leading People / Teamwork: Ability to design and implement strategies which maximize employees' potential and foster high ethical standards in meeting the team, division, and corporate objectives.
Communication: Ability to explain, advocate, and express facts and ideas in a convincing manner, and negotiate with individuals and groups internally and externally. The ability to develop internal and external networks and identify the issues that impact the work of the
Business Acumen : Understands and interprets business financials and metrics and utilizes latest business strategies. Focuses on outcomes and creates opportunities for success. Acquires and utilizes human, financial, material and information resources effectively.
Results Driven: Ability to make timely and effective decisions and produce results through planning and the implementation and evaluation of business metrics, systems, policies, policies, and program; stressing accountability and continuous improvement.
Education and Experience:
Bachelor's degree in Business Administration, Marketing or related field required.
MBA or master's degree preferred but not required with strong relevant experience.
15+ years of progressive commercial leadership experience in industrial, heavy equipment, manufacturing, or related markets.
Minimum 7-10 years in senior-level roles (Director, VP, or equivalent) overseeing Sales and/or Marketing functions.
Demonstrated success leading dealer/distributor channel strategies, including dealer management, territory expansion, and performance optimization.
Proven track record of developing and executing strategic sales plans that drive measurable revenue growth and margin improvement.
Experience working in a global or multi-brand environment preferred.
Alamo Group is proud to be an Equal Employment Opportunity, Affirmative Action employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity or expression, disability or veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing (where permitted by law).
