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Integrated Marketing Manager

Kelly Services • San Francisco, CA • 1h ago

Title: Integrated Marketing Manager - Strategic Audiences (24049)

Location: San Francisco, CA onsite

Classification: W2 under Staffing Supplier

Contract Duration: January 5, 2026 - July 3, 2026

Compensation: $80-83/hour

Visa Sponsorship: Not provided

Position Overview

A forward-thinking audience marketing team is seeking an experienced Integrated Marketing Manager to lead strategy and execution for high-impact, insight-driven campaigns targeted at key strategic audiences-primarily parents and families. This role blends audience strategy, brand storytelling, and integrated multi-channel campaign management to build meaningful connections and drive measurable engagement.

Key Responsibilities

Lead development and execution of integrated marketing strategies focused on parents and families, ensuring relevance in culture and day-to-day life.

Create multi-channel campaigns to increase awareness and engagement, including content, sponsorships, influencer activations, and evergreen initiatives.

Collaborate with brand, social, creative, and media teams for cohesive campaign development from ideation through execution.

Utilize data and audience insights to inform campaign positioning, messaging, and creative direction.

Identify and capitalize on cultural and seasonal moments that matter to target audiences, connecting them through tailored campaigns.

Monitor, measure, and optimize campaign performance; share learning and recommendations for ongoing improvement.

Advocate for audience insights across the broader marketing organization, ensuring authentic and resonant storytelling aligned with family and parent needs.

Qualifications

6-8 years of experience in brand marketing, integrated marketing, or audience strategy-preferably within consumer technology, retail, or family-focused sectors.

Proven ability to translate audience insights into creative marketing strategies that drive engagement and business results.

Hands-on experience managing multi-channel campaigns across content, influencer, sponsorship, and paid media.

Deep familiarity with cultural and behavioral trends relevant to parents and families.

Strong cross-functional collaboration and communication skills, working effectively across brand, social, creative, and media partners.

Balanced ability in strategic vision and operational precision; can shape long-term direction and deliver results with clarity.

As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources. Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan. Click here (https://www.mykelly.com/help-support-working-with-kelly-us/#Benefits) for more information on benefits and perks that may be available to you as a member of the Kelly Talent Community.

Find what's next with Kelly ® .

As a worker today, it's up to you to take charge of your career and look for opportunities to learn, grow, and achieve your potential. Helping you find what's next is what we're all about. We know what's going on in the evolving world of work-just ask the 440,000 people we employ each year. Connecting with us means getting the support, guidance, and opportunities needed to take your career where you may have never imagined.

About Kelly

Work changes everything. And at Kelly, we're obsessed with where it can take you. To us, it's about more than simply accepting your next job opportunity. It's the fuel that powers every next step of your life. It's the ripple effect that changes and improves everything for your family, your community, and the world. Which is why, here at Kelly, we are dedicated to providing you with limitless opportunities to enrich your life-just ask the 300,000 people we employ each year.

Kelly is committed to providing equal employment opportunities to all qualified employees and applicants regardless of race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or any other legally protected status, and we take affirmative action to recruit, employ, and advance qualified individuals with disabilities and protected veterans in the workforce. Requests for accommodation related to our application process can be directed to the Kelly Human Resource Knowledge Center. Kelly complies with the requirements of California's state and local Fair Chance laws. A conviction does not automatically bar individuals from employment. Kelly participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Kelly Services is proud to be an Equal Employment Opportunity and Affirmative Action employer. We welcome, value, and embrace diversity at all levels and are committed to building a team that is inclusive of a variety of backgrounds, communities, perspectives, and abilities. At Kelly, we believe that the more inclusive we are, the better services we can provide. Requests for accommodation related to our application process can be directed to Kelly's Human Resource Knowledge Center. Kelly complies with the requirements of California's state and local Fair Chance laws. A conviction does not automatically bar individuals from employment.

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