Pearson Enterprise Learning & Skills empowers businesses, governments, and professional communities with world-class learning, assessment, and workforce development solutions. We help global enterprises plan, assess, and develop talent through AI-driven insights, innovative assessments, and industry-recognized certifications - ensuring that employees are equipped for the evolving demands of the digital economy.
Focusing on enterprise HR, talent management, and learning innovation, we partner with C-suite executives, HR leaders, and L&D professionals to future-proof their workforce. Our comprehensive solutions enable organizations to unlock workforce potential, upskill employees, and build high-performing teams in a competitive global market.
Role Overview
As a Global Marketing Manager, you will lead strategic marketing efforts for a priority audience/audiences from our Growth Accounts segment, with the goal of driving pipeline growth, prospect/client engagement, and revenue impact. Collaborating with sales, client partners, product marketing, and strategic account teams, you will develop and execute multi-channel, upsell programs tailored by audience area.
Success in this role requires strategic thinking, data-driven execution, and stakeholder influence. You will play a pivotal role in shaping and scaling marketing strategy, optimizing performance through insights, and embedding best practices to maximize ROI.
Key Responsibilities
Strategic Planning
Develop and implement scalable audience and solution marketing, using data-driven insights to tailor messaging and engagement strategies.
Partner directly with regional sales leadership to understand and activate opportunistic campaigns.
Be the voice of the client within the marketing organization, ensuring content, campaigns, and programs align with business needs and industry trends.
Work with senior sales leaders and account teams to identify growth opportunities, define success metrics, and execute targeted engagement strategies.
Leverage deep knowledge of HR, talent management, and workforce learning trends to develop relevant, industry-specific messaging for target audiences.
Campaign Development & Execution
Lead the development of integrated, multi-channel marketing campaigns that leverage digital, direct mail, executive events, paid media, content personalization and other channels most relevant to your target audience.
Oversee high-touch executive engagement programs, including VIP events, roundtables, and bespoke content experiences.
Partner with content and creative teams to develop compelling C-suite messaging and assets that resonate with decision-makers in HR, L&D, and workforce transformation.
Manage third-party event sponsorships and speaking engagements, ensuring alignment with key account strategies.
Leverage marketing technologies (Salesforce, HubSpot, Demand base, or similar) to execute and optimize campaigns at scale.
Cross-Functional Collaboration & Stakeholder Engagement
Act as a strategic marketing partner for sales teams, ensuring seamless alignment and collaboration on marketing execution.
Work with digital and demand generation teams to refine targeting, retargeting, and paid media strategies for strategic accounts.
Partner with product marketing and content teams to develop relevant messaging and value propositions tailored to account priorities.
Influence internal stakeholders and champion a culture of ABM excellence, ensuring marketing efforts align with business growth objectives.
Performance Measurement & Optimization
Drive success metrics, including account engagement, pipeline acceleration, and revenue influence.
Leverage analytics and reporting tools to track performance, uncover insights, and continuously optimize programs.
Present data-driven recommendations to senior leadership, showcasing the impact of marketing initiatives on revenue growth.
Stay ahead of marketing trends, emerging technologies, and industry best practices to continuously enhance our approach.
Key Success Metrics
Engagement Growth: Increased interactions across key accounts (C-suite content engagement, event attendance, digital interactions).
Pipeline & Revenue Influence: Direct impact on accelerating pipeline progression and driving revenue within priority accounts.
ROI & Campaign Effectiveness: Performance of initiatives relative to investment, optimizing spend efficiency.
Sales & Stakeholder Feedback: Alignment and effectiveness of marketing efforts in supporting account growth and business objectives.
Who You Are
Essential Qualifications & Experience
8+ years of experience in B2B or Account-Based Marketing, ideally within enterprise-level organizations globally.
A strong track record of designing and executing successful: Many ABM campaigns or B2B campaigns that drive measurable business impact.
Experience working closely with sales teams to build alignment and drive account engagement.
Strong project management and problem-solving skills with an ability to create project plans and manage through seamless execution.
Deep knowledge of B2B Marketing and/or ABM strategies, tools, and frameworks, with hands-on experience using platforms like Salesforce, Demand base, HubSpot, or similar.
Strong experience in multi-channel execution, including digital marketing, paid media, direct mail, and executive engagement.
Analytical mindset, with the ability to measure performance, track ROI, and optimize campaigns based on data-driven insights.
Ability to manage budget for your respective areas with ongoing optimization across the Marketing channel mix.
Highly Desirable Skills & Experience
Industry experience in enterprise HR, talent management, workforce learning, or related fields.
Demonstrated success in running B2B or ABM programs for IT, Tech, or Software industries.
Experience in executive-level marketing and C-suite engagement strategies.
Strong stakeholder management skills, with the ability to collaborate and influence across sales, marketing, and leadership teams.
Key Competencies
Bias for action: Desire to own successes, solve problems and act autonomously as subject matter expert for a specific audience or solution.
Strategic Thinking: Ability to develop innovative approaches that drive measurable business impact.
Results-Oriented: A track record of successfully executing programs that drive revenue and engagement.
Excellent Communication: Strong verbal and written communication skills, with the ability to engage senior stakeholders.
Adaptability: Ability to work in a fast-paced environment, manage multiple priorities, and pivot when needed.
Collaboration: Strong team player who works well across departments to align marketing efforts with business goals.
Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:
The minimum full-time salary range is between $150,000 - $180,000.
This position is eligible to participate in an annual incentive program, and information on benefits offered is here.
Applications will be accepted through December 7, 2025. This window may be extended depending on business needs.
Who we are:
At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.
Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.
Job: Marketing
Job Family: GO\TO\MARKET
Organization: Corporate Marketing & Communications
Schedule: FULL_TIME
Workplace Type: Remote
Req ID: 21772
