Job Description:
Role Summary/Purpose:
The VP, Venmo Marketing role is a fast-paced client facing marketing role responsible for driving campaigns, strategy and ongoing innovation within the Venmo App and across various channels. The successful leader will establish a strong and productive partnership with PayPal and Venmo to achieve the Venmo co-brand portfolio goals. The leader will contribute to development, execute, and manage the marketing plan from acquiring new accounts through lifecycle, while successfully gaining alignment with PayPal and Venmo.
Our Way of Working
We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.
Essential Responsibilities:
Contribute to overall marketing leadership for the Venmo co-brand portfolio.
Strong communication, presentation and storytelling skills to help connect campaign learnings into the broader growth strategy.
Work in a highly quantitative environment with ability to clearly articulate results, spike out learnings and big themes through client marketing routines and operating rhythms.
Build and maintain a strong, trusting, and productive partnership with PayPal and Venmo.
Ability to optimize marketing strategies around profitability goals, including understanding of how top line drivers flow through the P&L.
Partner with analytics and help monitor and accurately forecast growth drivers.
Work with internal, client and external resources to manage development of digital assets, research plans, product proto@types, and marketing collateral
Have a digital mindset to develop effective creatives, track program performance, and maximize customer performance across all our digital engagement channels
Maintain a strong understanding of competitor products and experiences and find opportunities to continue to enhance customer experience.
Perform other duties and/or special projects as assigned.
Qualifications/Requirements:
Bachelor's degree. In lieu of degree, high school diploma/GED and 8+ years industry experience in credit, digital payments, fintech and digital marketing
5+ years of marketing and/or cobrand, digital, retail client portfolio experience
Ability and flexibility to travel for business as required
Desired Characteristics:
Strong leadership capability and presence highlighted with an ability to influence internally and with the partner/client
Strong analytical skills and experience in cobrand marketing (e.g., acquisition, lifecycle and loyalty campaigns)
Possess a Customer Journey, User Experience mindset
Excellent oral and written communication skills
Ability to work cross-functionally and in a small team environment
Grade/Level: 12
The salary range for this position is 110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements:
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you'll be part of an inclusive culture where your individual skills, experience, and voice are not only heard - but valued. Together, we're building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We're proud to have an award-winning culture for all.
Reasonable Accommodation Notice:
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time
Job Family Group:
Marketing
