Marketing Operations Director
Location: This role requires associates to be in-office 3 days per week , fostering collaboration and connectivity, while providing flexibility to support productivity and work-life balance. This approach combines structured office engagement with the autonomy of virtual work, promoting a dynamic and adaptable workplace.
Please note that per our policy on hybrid/virtual work, candidates not within a reasonable commuting distance from the posting location(s) will not be considered for employment, unless an accommodation is granted as required by law. Alternate locations may be considered if candidate resides within a commutable distance from an office.
The Marketing Operations Director- Digital Campaign is responsible for ensuring and aligning on best-in-class campaign operations, processes and procedures.
How you will make an impact:
Develops and leads projects that optimize and automate campaign operations, processes and procedures.
Partners with business-unit specific marketing management, member communications, B2B communications, and the Marketing Planning & Strategy team to implement large scale projects and process changes.
Assesses data to identify opportunities and provide insights for new strategies/initiations to drive increased campaign performance.
Provides recommendations and creates compelling business cases to improve campaign performance.
Stays up to date on industry best practices, new trends and technologies, and platform updates to identify test/beta opportunities, new technology and trends.
Builds long term strategy, road map and business cases for investments in campaign management and optimization to drive long term impact for the business.
Creates and maintains repeatable processes, workflows, best practice guidelines and playbooks.
Manages change management and cross functional communications including communicating with the stakeholder, keeping track of timelines, objectives, and accomplishments with a wide range of stakeholders.
Helps implement operational campaign performance standard and establishes processes for tracking & measurement of those standards.
Assists with the development of annual departmental budget and tracks monthly year-to-date budget status.
Works cross-functionally within the Chief Growth Office (CGO) and other internal teams, external vendors and key stakeholders across the business on various projects including technical integrations and project executions.
Leads RFP initiatives (creative, multimedia, etc.).
Minimum Requirements:
Requires a BA/BS degree and a minimum of 7 years of related experience; or any combination of education and experience, which would provide an equivalent background.
Preferred Skills, Capabilities, and Experiences:
Experience in Salesforce Marketing Cloud (SFMC) including journey building, automation studio, data extensions, segmentation, and campaign orchestration strongly preferred.
Strong Salesforce CRM (SFDC) understanding-lead/contact management, campaign structures, attribution, and data integration between SFDC + SFMC strongly preferred.
Ability to optimize and automate marketing operations, including building scalable workflows, QA processes, and repeatable campaign execution frameworks strongly preferred.
Experience defining and implementing campaign performance standards, KPI frameworks, and measurement methodologies across channels strongly preferred.
MarTech innovation mindset-evaluating emerging SFMC features, AI/automation capabilities, beta programs, and new tools to improve performance and efficiency preferred.
Cross-functional leadership with proven experience partnering with marketing, data, product, and technical teams to manage integrations, troubleshoot, and drive platform and process enhancements preferred.
Strong project & change management skills, including roadmap development, stakeholder communication, and rollout of new processes or capabilities strongly preferred.
Capability to develop long-term operational strategy, including technology investments, resource planning, and future-state architecture for campaign optimization preferred.
Exceptional communication & documentation abilities, including playbooks, SOPs, best practices, and executive-ready presentations preferred.
Ability to balance deep operational understanding with executive influence/communication-investigating details, project stewardship, creating robust project/business cases, and presenting clear strategic updates and guidance to leadership and key stakeholders preferred.
For candidates working in person or virtually in the below location(s), the salary* range for this specific position is $122,584 to $200,592.
Locations: California; Illinois; Massachusetts; New York
In addition to your salary, Elevance Health offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). The salary offered for this specific position is based on a number of legitimate, non-discriminatory factors set by the company. The company is fully committed to ensuring equal pay opportunities for equal work regardless of gender, race, or any other category protected by federal, state, and local pay equity laws .
The salary range is the range Elevance Health in good faith believes is the range of possible compensation for this role at the time of this posting. This range may be modified in the future and actual compensation may vary from posting based on geographic location, work experience, education and/or skill level. Even within the range, the actual compensation will vary depending on the above factors as well as market/business considerations. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
Please be advised that Elevance Health only accepts resumes for compensation from agencies that have a signed agreement with Elevance Health. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Elevance Health.
Who We Are
Elevance Health is a health company dedicated to improving lives and communities - and making healthcare simpler. We are a Fortune 25 company with a longstanding history in the healthcare industry, looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve.
How We Work
At Elevance Health, we are creating a culture that is designed to advance our strategy but will also lead to personal and professional growth for our associates. Our values and behaviors are the root of our culture. They are how we achieve our strategy, power our business outcomes and drive our shared success - for our consumers, our associates, our communities and our business.
We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.
Elevance Health operates in a Hybrid Workforce Strategy. Unless specified as primarily virtual by the hiring manager, associates are required to work at an Elevance Health location at least once per week, and potentially several times per week. Specific requirements and expectations for time onsite will be discussed as part of the hiring process.
The health of our associates and communities is a top priority for Elevance Health. We require all new candidates in certain patient/member-facing roles to become vaccinated against COVID-19 and Influenza. If you are not vaccinated, your offer will be rescinded unless you provide an acceptable explanation. Elevance Health will also follow all relevant federal, state and local laws.
Elevance Health is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact elevancehealthjobssupport@elevancehealth.com for assistance.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws, including, but not limited to, the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.
