Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you're ready to pursue your fullest potential, we want to get to know you!
Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).
Job Summary:
The Senior Director of Marketing, Vail Resorts Retail & Gear Marketing is responsible for setting the strategic growth objectives to deliver on the revenue and volume targets for the company's ski/snowboard equipment rental businesses, including My Epic Gear, as well as retail business, and driving the marketing strategy, team leadership and execution of marketing efforts in support of those objectives for the Company.
As a key leader on the Vail Resorts Marketing team, the Senior Director of Marketing helps establish long-term strategic plans for the growth and evolution of the gear and retail businesses. S/he is responsible for driving transformation of marketing the gear businesses through strong partnership with Vail Resorts Retail Operations, executive leadership, and other omnichannel marketing leaders. S/he also sets the vision for brand architecture across the portfolio of 50+ retail and rental brands that Vail Resorts Retail (VRR) operates across 250+ locations. S/he must leverage strategic insights and analytical rigor, while managing finite resources across complex priorities to deliver exceptional results.
The Senior Director leads the VRR Marketing Team in delivering continued transformation of the gear experience through My Epic Gear, advance reservations for ski rental products, as well as driving traffic and sales to physical brick and mortar store locations for the company's Retail locations. This leader guides the creation and execution of strategic marketing plans that leverage paid media, digital and web channels, CRM, email and direct marketing, all in concert with Vail Resorts' overall marketing practices and approach.
Job Specifications:
Starting Wage: $168,000 - $215,000 + annual bonus + equity
Employment Type: Year Round
Shift Type: Full Time hours available
Minimum Age: At least 18 years of age
Housing Availability: No
Job Responsibilities:
Leads the establishment of a high-growth roadmap for VRR's gear rentals business, including, but not limited to, development of brand position and guidelines, guest acquisition strategy, go to market launch plans, guest retention strategy and performance tracking to deliver revenue and capture objectives
Serves as a key member of the Ancillary Marketing Leadership team, leading a group of talented marketers to consistently reimagine strategy and go-to-market plans to rapidly meet the needs of today's guests and consumers
Leads the development of brand positions and scalable brand architecture for the company's portfolio of rental and retail brands
Serves as a cross-functional member on the VRR Leadership Team, providing thought leadership across product, messaging and positioning to efficiently and effectively deliver against growth objectives
Oversees the strategy, marketing plans and user experience to drive revenue and share growth for Rentals/My Epic Gear, store traffic for brick and mortar retail, and engagement and conversion for Retail eComm
Ensures subject matter expertise across consumer and competitive behavior of Vail Resorts guests to lead with credibility and fluency
Fosters and develops meaningful relationships with leaders across marketing, VRR and the enterprise
Owns annual budgeting process for VRR Marketing (My Epic Gear, Rental, Retail), including budget development, forecasts and spending approvals
Strong learning agility. Enjoys and excels in environments where s/he must tackle and solve new and increasingly complex strategic business challenges and issues-incorporating the newest ideas, technologies, and approaches to business
A brave, ambitious, and passionate leader who is comfortable in his/her own skin while also demonstrating a high level of emotional intelligence and self-awareness
Other duties as assigned
Job requirements:
Bachelor's degree and 12+ years of relevant marketing experience, including retail, vendor and/or resort marketing; outdoor or sporting retail experience highly preferred
5+ years supervisory/managerial level experience leading high-performing teams
Confident, collaborative leader who is able to function effectively in a matrixed environment by successfully leading through influence with VP and Executive stakeholders
Pursues work with energy and drive; adept at assessing and utilizing business data to identify needs and capitalize on opportunities; must be data-driven and excel at business storytelling
Must have excellent interpersonal skills and a positive attitude, with the ability to be agile in a fast-paced environment
Possesses high degree of emotional intelligence, seeks and delivers candid feedback, develops their team and those around them, and is always seeking new ways to improve as a leader
The expected Total Compensation for this role is $168,000 - $215,000 + annual bonus + equity. Individual compensation decisions are based on a variety of factors.
Job Benefits
Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
MORE employee discounts on lodging, food, gear, and mountain shuttles
401(k) Retirement Plan
Employee Assistance Program
Excellent training and professional development
Full Time roles are eligible for the above, plus:
Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
Free ski passes for dependents
Critical Illness and Accident plans
Vail Resorts offers a 'Hybrid' work environment for Broomfield-based roles where employees must live within 50 miles of the Broomfield office and work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.
Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.
In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.
We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.
Requisition ID 512137
Reference Date: 10/17/2025
Job Code Function: Marketing
