DIRECTOR, ENTERPRISE DIGITAL MARKETING
ABOUT YOU:
You're a strategic and data-driven digital marketing leader ready to drive Jostens' enterprise-wide growth across all digital channels. As Director of Enterprise Dgitial Marketing, you'll oversee email, text, paid media, social, and search strategies-ensuring a cohesive, innovative digital presence that engages customers throughout their journey. You'll lead a high-performing team and work cross-functionally with Marketing, Sales, IT, Analytics, and external partners to deliver high-impact campaigns that build brand awareness, loyalty, and measurable business outcomes.
YOU WILL:
Lead and innovate across key digital channels. Oversee strategies for email, text, paid social, organic social, influencer marketing, SEO, SEM, and tagging, ensuring campaigns are integrated and high-performing.
Own enterprise-wide email marketing. Drive strategy and execution for B2B and B2C, integrating data pipelines (Snowflake), automating workflows, and optimizing accessibility and engagement.
Scale SMS marketing strategy. Lead subscriber growth initiatives, manage vendor relationships, and ensure compliance with regulations.
Drive paid social media performance. Collaborate with agencies and internal teams to optimize ad spend, refine audience targeting, and align creative to campaign goals.
Elevate search marketing. Create high-ROI SEO and SEM strategies in partnership with UX and media agencies; continuously monitor performance and competitor landscape.
Expand brand reach through influencer and ambassador programs. Build social strategies that connect with parents and students via UGC, school partners, and localized brand ambassadors.
Oversee tagging and data integrity. Ensure proper web tagging and pixel placement in partnership with Analytics, IT, and UX to enable data-driven decision-making.
Manage people and budgets. Lead 2-3 direct reports, oversee channel budgets, and forecast spend aligned with enterprise goals.
Report on performance and share insights. Present data-backed recommendations to executive leaders and stakeholders across the business.
Typical/expected % of overnight travel:
YOU HAVE:
Education. Bachelor's degree in Marketing, Finance, Statistics, or a related field.
Experience. 10+ years in digital marketing or analytics roles, with proven success in retail or consumer brand environments.
Channel Mastery. Deep expertise in email, paid and organic social, SEO/SEM, text, and influencer marketing, with a track record of improving performance across the funnel.
Analytical Strength. Experience applying advanced analytics, machine learning, or customer insights to optimize marketing impact.
Cross-functional Leadership. Strong collaboration skills across departments including IT, Marketing, Analytics, and Legal.
Data-Driven Decision Making. Skilled at transforming complex data into actionable business strategies with strong storytelling and executive presentation skills.
Tools Proficiency. Expert in Excel and PowerPoint; experience with marketing tools, CRMs, ad platforms, tagging, and analytics systems.
LOVE WHERE YOU WORK:
We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account, amongst many more.
We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away.
We believe in flexibility. We offer a hybrid schedule with on-site work 3 days a week.
We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company paid holidays. *For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 8 company paid holidays, and family paid leave.
We care about your development. We support tuition reimbursement after 6 months of service.
We believe in pay transparency. The salary range is $115,000 to $140,000 with annual bonus eligibility.
APPLICATION DEADLINE: December 31, 2025
ABOUT US:
Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K-12 schools, colleges and universities each year, and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic products - like yearbooks, letter jackets, class jewelry and championship rings - keep meaningful traditions alive and inspire millions of people to celebrate their unique stories, milestone moments and biggest accomplishments every year. We have 13 first-class facilities across the globe, from North America to the Caribbean. Watch a short video about us here (https://f.io/HIAsH659) .
ALL ABOUT MARKETING
Our Marketing team leverages digital marketing strategies and tactics focused on schools, independent sales reps, parents, and students to deliver the right message, to the right customer, at the right time. Team members will understand and leverage customer insights through data analysis & testing to then create experiences and relevant content throughout the customer journey and to support our specialized products lines including Yearbooks, Class Rings, Graduation Products, and Professional Sports. Through executing across a variety of consumer touchpoints on jostens.com, social, e-mail and print materials, the team collaborates with internal partners to create relevant and timely marketing campaigns to meet the needs of our customers. Jostens allows for a hybrid work setting that focuses on creating professional and personal development. We can't wait to show you what our Marketing Team has to offer at Jostens!
AMERICANS WITH DISABILITIES ACT (ADA):
Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process, or to perform the essential functions of the position, please reach out to our HR team at recruiter@jostens.com or (952) 830-3300.
Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
California Privacy Policy: https://www.jostens.com/about/california-employee-privacy-policy
