Marketing Specialist

Minnesota Urology • Bloomington, MN • 2h ago

Position Overview Minnesota Urology is seeking an experienced and innovative Marketing Specialist to join our dynamic team. This role plays a key part in supporting marketing initiatives, enhancing our digital presence, and promoting patient engagement through a variety of channels. The ideal candidate will have a passion for healthcare communication and a proven track record in multi-channel marketing within a clinical or healthcare setting. At MNU we share the value of transparency and enable this during our recruiting process. We believe it's important to share the compensation range to best understand the full opportunity of a role! We select our initial range based on reliable compensation survey data. Other factors we consider in setting the specific pay for an individual will generally include, among other things, experience, specialized skills, work location, and internal equity to provide competitive offers. The range stated below is a starting point of the compensation conversation, we'd like to hear what your compensation expectations are too! With a minimum starting pay of $59,904-$84,880 annually depending on direct experience. Minnesota Urology is a leading provider of urologic care, delivering compassionate, comprehensive services to patients across the Twin Cities and Western Wisconsin region. We are committed to improving patient outcomes and experiences through advanced care, education, and community engagement. The Marketing Specialist plays a vital role in supporting Minnesota Urology's marketing and communication efforts across digital and traditional channels. This position assists in planning, executing, and evaluating campaigns to promote services and events, while also creating and maintaining consistent content across the organization's website, social media, blogs, and email newsletters. A key responsibility includes monitoring and managing the organization's online reputation by addressing patient reviews and feedback in a timely and empathetic manner. The role involves coordinating website content updates, ensuring accuracy, accessibility, and SEO optimization in collaboration with developers and content creators. Additionally, the Marketing Specialist plans and promotes educational webinars by working closely with clinical staff and overseeing logistics from start to finish. They design and implement patient education campaigns, support community outreach events, and produce marketing collateral such as brochures, flyers, and signage. The position also involves analyzing marketing metrics to guide future strategy, coordinating with external vendors and media partners, and assisting with internal communications and employee engagement. Staying informed on healthcare marketing trends and bringing new ideas to the team is an ongoing expectation. QUALIFICATIONS/EDUCATION: Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or a related field is required. Minimum of 3 years of progressive experience in marketing. Healthcare experience is highly preferred. Demonstrated success in digital marketing, social media management, and reputation management, proficiency in digital marketing tools, analytics platforms, and content management systems. Exceptional written and verbal communication skills. For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website. https://minnesotaurology.applicantpro.com/jobs/3922579-1061129.html

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