Description
Are you ready to transform how businesses connect with customers? At Amazon Ads, we're not just selling advertising, we're crafting full-funnel growth strategies that empower brands to reach their full potential. We believe that breakthrough advertising happens when deep understanding meets innovative technology. Our team is dedicated to developing innovative marketing solutions, providing actionable insights and opportunities for advertisers, and partnering with agencies and tech innovators to drive mutually beneficial growth.
To accelerate the next phase of Amazon Ads development, we're committed to transforming the depth, scale, and ambition of our partnerships across a diverse landscape of agencies and tech innovators. Amazon Ads Partners play a crucial role in this landscape, helping brands achieve and exceed their desired outcomes through tech innovation and expert managed services. Our team builds partnerships across the advertising landscape to drive innovation and growth for all brands, including those that do not sell on Amazon.com.
At the heart of this initiative is the Amazon Ads Partner Growth Marketing Team. We enhance partner expertise, capabilities, and visibility through bespoke marketing programs that foster growth for advertisers, partners, and Amazon Ads. To further our mission, we're seeking a Senior Partner Marketing Manager who excels in driving strategic partnerships, unlocking new growth opportunities, and shaping the future of digital advertising. If you're passionate about revolutionizing the advertising industry and have the skills to match, we want you on our team.
The Partner Growth Marketing, Account-Based Marketing (ABM) team drives growth through innovative programs with our most strategic advertisers and partners. We're seeking a seasoned marketing leader to architect and scale our enterprise ABM strategy across our most strategic global partnerships. As a Principal, you'll drive transformational growth initiatives that shape how we engage with advertisers and global agency networks, directly creating measurable business impact.
The ideal candidate is a strategic B2B marketing leader with a proven track record in the advertising industry, combining high-level thinking with hands-on execution skills in digital marketing and emerging technologies. You should excel at leading cross-functional teams, developing integrated campaigns, and managing complex client relationships. We're looking for a skilled relationship builder adept at executive stakeholder management across all levels and a collaborative team player who thrives in a fast-paced, ambiguous environment. Your combination of strategic vision, technical acumen, and executive presence will be crucial in establishing yourself as a trusted advisor to senior leadership while mentoring rising marketing talent across the organization.. Above all, you should be a customer-obsessed, entrepreneurial self-starter passionate about driving results.
Key job responsibilities
Develop and own the ABM strategy across 1:1 or 1:few programs for strategic accounts and partners
Orchestrate complex joint go-to-market plans with sales, marketing, partner, and product teams to support account growth and partner-led opportunities
Drive personalized, bespoke marketing tactics to engage multiple decision-makers across target accounts
Lead integrated campaigns across digital, events, content, and executive engagement tailored to specific accounts or partners
Collaborate cross-functionally with lifecycle marketing, content, product marketing, sales, and partner teams to ensure consistent and personalized execution
Creation of custom content, sales enablement materials, and partner co-marketing assets
Track and measure account engagement, influence on pipeline/revenue, and campaign ROI
Use insights to refine targeting, messaging, and tactics
Serve as a voice of key partners/accounts internally to inform product, messaging, and experience
Provide regular updates to stakeholders and partners on campaign progress, results, and key insights
Basic Qualifications
9+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience communicating results to senior leadership
Experience building, executing and scaling cross-functional marketing programs
Experience driving direction and alignment with cross-functional teams
Preferred Qualifications
Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging
Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,800/year in our lowest geographic market up to $211,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.
