Work Location:
Wilmington, Delaware, United States of America
Hours:
40
Pay Details:
$115,440 - $186,160 USD
TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.
As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
Line of Business:
Product Management
Job Description:
The Cobrand Partnership Marketing Group Manager is responsible for managing and executing the marketing initiatives and projects for Cobrand Credit Card partnerships in the US. This role is hands-on, designing and executing existing customer marketing campaigns across a variety of channels including email, direct mail, digital servicing, statements and mobile apps. There will also be opportunities to influence and inform new customer acquisition marketing efforts with the partner. This function will work closely with the individual Cobrand partnership teams at TD, in-house and agency based creative teams, analytics, marketing operations and program execution, as well as the partners themselves. This role will direct test design, program briefs, creative & copy strategy and targeting for a variety of campaign @types and will manage the day to day execution of said campaigns. Successful candidates will need to be comfortable working within established timelines/SLAs, managing to campaign production & delivery milestones and working in a regulated partnership environment.
Depth & Scope:
Provides people management leadership by hiring the best talent, setting goals, developing staff, managing employee performance and compensation decisions, promoting teamwork and handling any/all disciplinary actions, as required
Manages team of Marketing Managers supporting all RCS Partners (Merchants, Dealers, and Cobrand relationships)
Ensures Partner satisfaction with marketing strategies and campaign execution across both Acquisition and Customer Management initiatives
Interacts with Partners' senior management through presentations, recommendations, negotiations, and regular meetings
Puts processes in place to ensure that TD and Partner marketing comply with applicable regulations
Evaluates effectiveness of marketing programs and creates strategies to improve future initiatives
Provides Senior Management with regular updates on marketing campaign performance
Works closely with Account Management team (and other internal groups such as Finance, Operations, Credit, Risk) to ensure comprehensive marketing plans are developed and implemented for each partner
Provides input and oversight into defining and ensuring adherence to the overall customer experience
Evaluates effectiveness of projects after implementation
Compiles and analyzes feedback from various internal areas and outside vendors, develop recommendations as appropriate and incorporates changes into future project plans
Manages overall RCS promotional marketing budget to ensure proper utilization and optimization
Coordinates development and implementation of Public Relations Strategy for assigned Partners
Manages external vendors
Supports Business Development team by providing Marketing and Product Development strategies for potential Partners; Participates in new business pitch meetings, as appropriate
Manages RCS Advertising campaigns to generate awareness of and interest in RCS's financing programs
Manages cross-business unit projects, as appropriate
Contributes to development of overall division goals, establishes and implements department goals, strategies, programs, policies, and procedures in support of division objectives, including budget
Successfully completes all required online training
Utilizes and follows Compliance/Risk/AML/Legal control programs
Consults with all Risk functions in the development and documentation of policies, procedures and controls, for all department processes.
Ensures effective compliance with all job-relevant State and Federal regulations, including, but not limited to TD Bank Employee policies, procedures, CRA EEO/ AA, as well as all job relevant Risk Management and Corporate standards
Ensures TD Bank maintains successful audits and exams within all areas
Ensures that own work, as well as work of any Employees supervised, is in compliance with applicable laws, regulations, and guidelines as detailed in policies located on Company intranet; policies include but are not limited to Fair Lending, Know Your Customer, Bank Secrecy Act and other applicable anti-money-laundering policies
Education & Experience:
Bachelor's degree or equivalent experience
8+ years related experience required
Supervisory experience required
Extensive knowledge of financial services marketing practices and techniques, ideally in credit cards
Excellent relationship management skills, including the ability to interact with senior management at external (Partners and Vendors) and internal entities
Superior relationship management skills
Excellent communication skills, both verbal and written
Ability to analyze data and turn into recommendations for future marketing strategies
Strong negotiation skills
Proven organizational skills
Vendor management experience required
Proven ability to manage projects while working well within a team environment
PC skills, with good general knowledge of related technology systems
Occasional travel required
Preferred Qualifications:
Experience in marketing for credit cards and/or financial services
Experience with marketing analytics
Experience with campaign and testing strategy
Willingness to be hands on in execution and collaborative in a partnership environment
Physical Requirements:
Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100%
Domestic Travel - Occasional
International Travel - Never
Performing sedentary work - Continuous
Performing multiple tasks - Continuous
Operating standard office equipment - Continuous
Responding quickly to sounds - Occasional
Sitting - Continuous
Standing - Occasional
Walking - Occasional
Moving safely in confined spaces - Occasional
Lifting/Carrying (under 25 lbs.) - Occasional
Lifting/Carrying (over 25 lbs.) - Never
Squatting - Occasional
Bending - Occasional
Kneeling - Never
Crawling - Never
Climbing - Never
Reaching overhead - Never
Reaching forward - Occasional
Pushing - Never
Pulling - Never
Twisting - Never
Concentrating for long periods of time - Continuous
Applying common sense to deal with problems involving standardized situations - Continuous
Reading, writing and comprehending instructions - Continuous
Adding, subtracting, multiplying and dividing - Continuous
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes.
Who We Are:
TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.
TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you've got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we're here to support you towards your goals. As an organization, we keep growing - and so will you.
Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more (http://hrportal.ehr.com/tdtotalrewards)
Additional Information:
We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.
Colleague Development
If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD - and we're committed to helping you identify opportunities that support your goals.
Training & Onboarding
We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.
Interview Process
We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.
Accommodation
TD Bank is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.
If you are an applicant with a disability and need accommodations to complete the application process, please email TD Bank US Workplace Accommodations Program at USWAPTDO@td.com . Include your full name, best way to reach you and the accommodation needed to assist you with the applicant process.
Federal law prohibits job discrimination based on race, color, sex, sexual orientation, gender identity, national origin, religion, age, equal pay, disability and genetic information.
