Marcom Manager ??????

IHG • United States, United States • 1d ago

Manage the key Marketing Communication processes at hotel including Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events and Social Media according to IHG Marketing Communications standard operating procedures

· ?????????????????,?????????????,?????????????????????????????????????

· Deliver and execute an annual Marketing Plan for all hotel events, public and media relations, loyalty and channel marketing and other marketing activities

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· Align marketing communication activities to hotel's key business segments to ensure clear return-on-investment (ROI) for time and budget invested in the activity

· ????????????????????,???????????????????????(ROI)

· Develop media contacts, manage media relations, and organize media activities to promote good publicity and drive hotel awareness.

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· Manage IHG Hotel Content Manager system to update text and images that optimizes the content quality and best represents the Brand standards

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· Develop Omni-Channel plus digital marketing capabilities/ services for China market and the property. Such as, Ctrip (OTA), Fliggy (OTP), Little Red Book (SM APP), Douyin (SM APP), WeChat (SM), etc.

· ????????????/ ??????/?????? (OTA), Fliggy (OTP), ??? (SM APP), ?? (SM APP), ?? (SM) ??

· Develop and implement the O2O marketing strategy for the exposure to the Omni-channel business. Develop a deep holistic knowledge of customers to generate creative insights.

· ????? O2O ????,????????,????????????,?????????????

· Coordinate with the teams to achieve the digital marketing goals for the hotels and group and execute the appropriate strategies, including the growth of traffic, revenues and conversions on different online platforms and channels.

· ???????,???????????,????????,????????????????? ????????

· Participate to adjust investment, participation and pull-through of Omni-Channel plus digital marketing strategies and plans where appropriate.

· ?????/ ??????????????

Demonstrated ability to interact with and present to

customers, employees and third parties that reflects highly on the hotel, owning company, the Brand and IHG.

-??????????????????????????????????

Strong writing skills in Chinese and English

-??????????

Proficient in the use of all Microsoft Office software

-??????Microsoft Office????

Proven ability to work with external vendors to deliver objectives

-?????????????????

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.

IHG

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