Lead Marketing Consultant

KeyBank NA • Cleveland, OH • 4h ago

Location: 127 Public Square, Cleveland Ohio Position Location Policy General Location: Open to candidates in Cleveland, OH Hybrid Requirement (if within specific cities): If the selected candidate resides in Cleveland, OH, Buffalo, NY, or Albany, NY, they are expected to work on-site 3 days per week at the nearest KeyBank office (non-branch location). About Commercial Bank The Commercial Bank, now inclusive of Payments, is the heart of KeyBank's business segment and is targeted for rapid growth. Comprised of commercial client relationship teams, commercial risk, onboarding and servicing, Institutional Bank payments business development and payments products and solutions. The Commercial Bank caters to a wide breadth of industry verticals and client segments, and our portfolio of solutions is positioned to support commercial entities of all sizes - from a mom-and-pop restaurant, to a publicly traded company. JOB SUMMARY As a key member of the Commercial Product Marketing and Field Readiness Team, the Lead Marketing Consultant plays an essential role in executing how KeyBank Commercial brings its lending and payments solutions to market-and how our field teams are equipped to deliver them effectively. This role partners closely with Product, Business Development (BD), and Corporate Center Marketing to implement go-to-market strategies, develop product positioning, and create enablement tools that empower relationship teams to deliver client value and deepen relationships. The ideal candidate is highly organized, detail-oriented, and thrives in a fast-paced environment. This role requires someone who can take ownership and deliver flawlessly on commitments-while demonstrating accountability for outcomes and proactive communication with stakeholders. Key Responsibilities: Go-to-Market Execution: Drive execution of internal readiness and communication strategies for new and enhanced commercial lending, treasury management, and payments products, including digital platforms like KeyNav and KBBO. Product Positioning & Messaging: Develop client-centric narratives that differentiate KeyBank's solutions and reflect market trends and client needs. Maintaining an up-to-date understanding of products, and its client base to implement effective marketing programs. Field Readiness & Enablement: Create and maintain scalable enablement tools-pitch decks, sell sheets, videos, quick reference guides, talking points, and "meeting-in-a-box" toolkits. Coordinate logistics and deliver product training programs to ensure field teams are equipped to identify opportunities and articulate value. Project Management & Accountability: Manage marketing projects from beginning to end, working cross functionally to include ideation, design, execution, approval, promotion and performance. Maintain clear documentation, track progress, and proactively communicate status updates. Own commitments end-to-end and take responsibility for delivering results without escalation. Managing a content calendar and scheduling appropriate timelines and deadlines. Marketing Collaboration: Work with Corporate Center Marketing to support multi-channel campaigns (paid, earned, social, owned) that drive brand awareness and client engagement. Market Insights & Reporting: Compile market research, client feedback, and performance metrics to inform product positioning and optimize go-to-market strategies. Education Bachelor's degree in Marketing, Business, Finance, or related field. WORK EXPERIENCE 3-5 years of experience in product marketing, enablement, or training within commercial banking, fintech, or related industry. Strong understanding of B2B financial solutions, including commercial lending, treasury management, payments ecosystems, and digital platforms. SKILLS Exceptional organizational skills: Managing multiple w

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