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Humana's Primary Care Organization (PCO) is looking for a Senior Product Marketer to join the Local Acquisition Strategy team. The Primary Care Organization is Humana's senior-focused healthcare provider. Our national primary care centers provide value-based care and represent more than 300+ physician practices, 750+ clinicians, and 300k+ patients across 25+ markets. The Primary Care Organization (PCO) is in the midst of significant growth. As a Senior Marketing Associate (internally known as a Senior Product Marketer) on the Local Acquisition Strategy team, you will be an important part of the Marketing team and vital to the success of the PCO. We're looking for a talented marketer who will play a key role in developing marketing strategies that deliver growth and build the CenterWell and Conviva brands supporting our Management Service Organization (MSO) business.
What you'll do...
Reporting to a Lead on the Local Marketing Strategy team, this role is responsible for driving strategic planning with key business partners at the market level. You will ensure a comprehensive understanding and translation of business goals into actionable marketing strategies. Working closely with the Integrated Marketing team, you'll ensure campaigns align with business objectives, foster seamless communication, and drive measurable impact.
Key Role Functions
Serve as the primary marketing liaison for senior business leaders, driving strategic planning, thoughtful socialization, and performance analysis throughout the customer journey
Lead the development of market-level marketing strategies that align with PCO's overall objectives and drive patient acquisition
Act as the marketing expert for PCO's market leadership team and collaborate closely with Integrated Marketing to align annual marketing plans
Develop a deep understanding of market-level consumer insights, emerging trends, and competitive dynamics to drive innovative marketing strategies
Analyze performance data to identify opportunities, develop strategic recommendations and pitch solutions to senior leadership-including projected financial modeling
Partner with the growth team to align business strategies with consumer intelligence, ensuring marketing efforts are data-driven and impactful
You'll Sweep Us Off Our Feet If You...
See patterns where others see noise, transforming insights into action and crafting strategies that keep us ahead of the curve
Can translate complex data into clear, compelling insights-turning numbers into stories that drive action
Have excellent interpersonal, organizational, written, and verbal communication skills, with proven experience in writing, building, and delivering presentations
Have strong experience across traditional and emerging marketing channels, including TV, search, digital, and social
Thrive in a fast-paced environment, collaborating effectively while managing multiple priorities
Are a self-starter who takes initiative and gets things done-big or small
Are results-driven, motivated by goals and metrics, and consistently strive to exceed them
Aren't fazed by ambiguity and setbacks-you thrive in complexity and are ever-optimistic
Use your skills to make an impact
Required Qualifications
Bachelor's degree or equivalent related work experience
5+ years of experience in business strategy, marketing strategy, digital marketing, or media marketing
Strong data-driven mindset with the ability to translate insights into winning marketing strategies
Persuasive storyteller with strong executive presence and the ability to communicate effectively with senior leaders
Expertise in marketing frameworks and strategic planning
Critical thinker with strong problem-solving skills and a resourceful, solutions-oriented approach
Highly collaborative with excellent relationship-building skills, able to engage diverse stakeholders and gain buy-in
Self-starter with strong organizational skills, initiative, and follow-through
Preferred Qualifications
Experience in performance marketing
A great sense of humor
Additional Information
To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$94,900 - $130,500 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
Application Deadline: 11-19-2025
About us
Humana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
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Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
