Director Channel Marketing

Honeywell • Atlanta, GA • 2h ago

As the Director of Channel Marketing, you will be responsible for leading and overseeing the channel marketing function within our organization. Your role will involve developing and executing comprehensive channel marketing strategies to drive growth and maximize sales through our distribution and partner channels. You will play a critical role in building strong relationships with channel partners, developing joint marketing programs, and driving demand generation activities.

You will report directly to our [title] and you'll work out of our [City, State] location on a [Hybrid, On-site, Remote] work schedule.

In this role, you will have a transformative impact on the company's channel marketing strategies and overall business success. You will be responsible for developing and executing comprehensive channel marketing plans, driving revenue growth, and optimizing channel performance. Your expertise in market analysis, customer segmentation, and channel optimization will be instrumental in identifying new market opportunities, expanding market reach, and increasing customer acquisition. Collaboration with cross-functional teams will be essential in aligning channel marketing efforts with overall business objectives. By providing strategic direction and guidance, you will shape the future of Honeywell's channel marketing initiatives and contribute to its position as a global technology leader.

At Honeywell, our people leaders play a critical role in developing and supporting our employees to help them perform at their best and drive change across the company. Help to build a strong, diverse team by recruiting talent, identifying and developing successors, driving retention and engagement, and fostering an inclusive culture.

Key Responsibilities

Lead and oversee the channel marketing function, including managing a team of channel marketing specialists

Develop and implement channel marketing plans and strategies to drive growth and increase market share

Collaborate with channel partners to develop joint marketing programs and initiatives

Create and execute demand generation campaigns to drive sales through channel partners

Provide marketing support and resources to channel partners to enhance their sales efforts

Conduct market research and analysis to identify channel trends, opportunities, and competitor activities

Manage marketing budgets and measure the effectiveness of channel marketing initiatives

Collaborate with crossfunctional teams to align channel marketing efforts with overall business objectives

Lead the development of medium to longterm planning, such as Annual Operating Plan (AOP) or Strategic Planning (STRAP)

Stay uptodate with industry trends and best practices in channel marketing

YOU MUST HAVE

Proven experience of at least 8 years in channel marketing or related roles

Demonstrated success in developing and executing comprehensive channel marketing strategies

Strong leadership and people management skills

Excellent communication and interpersonal skills

Ability to build and maintain strong relationships with channel partners

Proficiency in demand generation and lead generation strategies

Experience in utilizing marketing automation platforms and CRM systems

Knowledge of distribution and partner channel dynamics

WE VALUE

Passion for driving channel growth and maximizing sales opportunities

Proven track record of developing successful channel marketing programs

Strong strategic thinking and problem-solving abilities

Ability to think creatively and innovatively

Experience in managing and mentoring a team

Experience in the technology or manufacturing industry (preferred)

Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments - powered by our Honeywell Forge software - that help make the world smarter, safer and more sustainable.

Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.

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