Come join Guardian's team of innovative and collaborative award-winning marketing professionals. If you're ready to challenge yourself with work that matters, then this is the place for you. We're committed to making employee benefits insurance simple to understand, choose and use - and we have a blast doing it! Is a culture where "We believe people count," "We do the right thing," "We courageously shape our future together," and "We go above and beyond for the people we serve" important to you? If so, Guardian is seeking an experienced, results-focused, and energetic account-based marketing manager to join our Field Marketing Team for the Group Employee Benefits business.
This role will collaborate closely with our sales, client management, training and product marketing teams to develop and execute omnichannel marketing strategies that enable our broker partner community and employers to better understand Guardian's group benefits services and solutions including our Supplemental Health benefits suite . Based on this, the successful candidate will develop and implement ROI-driven marketing plans across a variety of marketing channels, including sales enablement, digital marketing and account-based marketing , to generate demand for the seamless, high-quality group benefits experiences our solutions offer. This role will establish KPIs and goals for campaign programs and communicate the results to key business stakeholders. This role requires strategic thinking in a fast-paced environment, business acumen, collaboration, prioritization, a passion for our customers, and commitment to diversity and inclusion.
Guardian Group Benefits Marketing Team recognition includes:
2025 The Communicator Award Winners
2025 and 2024 Guardian CEO Award Winners
2024 Association of National Advertisers B2 Award
You are:
A successful B2B2C Marketer with Sales Enablement Marketing experience who thrives in a fast-paced, time-sensitive environment. You are well-organized and have a collaborative and flexible personality who adapts easily to change.
Able to drive alignment between marketing, product, and sales to further business growth, and build relationships to accomplish work across business functions.
Experienced with translating business objectives into marketing campaigns (that may include one-to-many account-based marketing (ABM) programs) with proven results against goals. Experienced with developing campaign hypotheses, analyzing campaign data, and coming to conclusions quickly to keep programs moving forward toward goal.
Comfortable with subject matter experts, executives, and peers. You can collaborate across departments to transform conceptual thinking into executable insights and inform customer segmentation opportunities and create useful sales enablement tools.
Excellent at communication (written and verbal) and have strong executive presence.
You have:
Education:
Bachelor's degree
MBA preferred
Experience:
Minimum of 5 years of B2B/B2B2C or complex multi-step sales field/regional marketing campaign management and sales enablement experience
Strong track record of developing and executing B2B2C multi-channel field marketing programs with tangible results. Experience with customer segmentation
Virtual presentation skills that include creating engagement with sales teams or other stakeholders and sharing technical content at audience-appropriate levels
Proven collaboration and direct partnership with sales teams at the rep and management level
Hands-on experience and proficiency with marketing automation platforms, prospecting databases, and knowledge of web analytics tools, social media management and social selling platforms
Demonstrated willingness to 'roll up your sleeves' to get things done
Experience with maximizing usage of sales collateral management platforms (ex. Seismic, etc.)
Prior experience in product / broker segment marketing or sales enablement marketing within the insurance industry or financial services a strong plus account-based marketing (ABM) experience with proven results against goals a plus
Experience with ABM platforms like Demand Base a plus
MS Office (Excel, Word, PPT)
You will:
Develop and implement results-oriented marketing plans executed across a variety of marketing channels, including digital, account-based marketing, and events, to generate demand for seamless and effortless, high-quality group benefits solutions
Establish KPIs and goals for campaign programs and communicate the results to key business stakeholders. Ensure successful ROI -focused planning, implementation, and execution of marketing plans across the full range of marketing channels (web, email, paid media, webinar)
Think strategically to develop and execute omnichannel marketing campaigns that achieve the business's short and long-term goals, and generate buy-in and support for marketing programs from the sales team
Ensure fast, clear communication of all relevant marketing activities and tools to relevant stakeholders, and collect regular feedback
Work with sales leadership to develop campaign goals, collect feedback and report out campaign results as needed, and meet with sales teams participating in your campaigns biweekly to share leads and address any campaign learnings
Identify, develop, implement, and improve sales enablement tools, programs, and training to increase sales rep productivity and business results
Inform and train internal teams, sales reps, and customer-facing staff on marketing programs and sales enablement tools
Understand the customer journey from end-to-end. Bring original thinking in innovating new ways to reach, engage and convert target customers
Measure and report performance for marketing campaigns and assess against goals (ROI and KPIs).
Be a strong storyteller .... Create new ideas/approaches to effectively enhance the communication of key messages in sales presentations
Reporting Relationships
You will report to our Head of Field Marketing for the Group Benefits business division.
Location
The primary location for this position is New York, NY (Hudson Yards), or Holmdel, NJ, Boston, MA or Bethlehem, PA with a requirement for 3 days in the office each week.
Travel
10% Travel required for this position to attend occasional trade shows and quarterly in-person meetings at Hudson Yards in New York, NY and occasionally proposal or marketing meetings in Bethlehem, PA.
Salary Range:
$101,180.00 - $166,220.00
The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.
Our Promise
At Guardian, you'll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.
Inspire Well-Being
As part of Guardian's Purpose - to inspire well-being - we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at www.guardianlife.com/careers/corporate/benefits . Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.
Equal Employment Opportunity
Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.
Accommodations
Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact applicant_accommodation@glic.com .
Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.
Every day, Guardian helps our 29 million customers realize their dreams through a range of insurance and financial products and services. Our Purpose, to inspire well-being, guides our dedication to the colleagues, consumers, and communities we serve. We know that people count, and we go above and beyond to prepare them for the life they want to live, focusing on their overall well-being - mind, body, and wallet. As one of the largest mutual insurance companies, we put our customers first. Behind every bright future is a GuardianTM. Learn more about Guardian at guardianlife.com .
