Integrated Account Based Marketing Manager

Teleperformance USA • North Carolina, North Carolina • 2d ago

Category : Marketing

About TP

TP is a global, digital business services company. We deliver the most advanced, digitally powered business services to help the world's best brands streamline their business in meaningful and sustainable ways.

With more than 500,000 inspired and passionate people speaking more than 300 languages, our global scale and local presence allow us to be a force of good in supporting our communities, our clients, and the environment.

Benefits of working with TP include:

Paid Training

Competitive Wages

Full Benefits (Medical, Dental, Vision, 401k and more)

Paid Time Off

Employee wellness and engagement programs

TP and You

Through a balanced high-tech and high-touch approach blended with deep industry and geographic expertise, we make people's lives simpler, faster, and safer. We help companies adapt quickly to changing needs, and are inspired to deliver only the best in all that we do. You will become a key contributor in making that happen.

Did you know that our Chief Client Officer started her career at TP as an agent and advanced to the pinnacle of the company? At TP, the sky is the limit!

Purpose

We're seeking a dynamic Integrated Account-Based Marketing (ABM) Manager to lead and execute targeted, multichannel campaigns that drive pipeline growth and revenue for our IT Services line of business. Reporting to the Director of Integrated Marketing, you will anage 1:1, 1:Few , and 1:Many ABM campaigns, collaborating cross-functionally with Sales, SDRs, and other Marketing teams. This role is pivotal in driving personalized, targeted engagement across our key accounts around our IT Services such as Cloud Services, Intelligent Automation, Security Services, and Data Services. The ideal candidate will have hands-on experience and proficiency managing marketing programs with Marketo, Demandbase , LinkedIn, and Salesforce (SFDC). S/he will have practical knowledge of multichannel ABM campaigns and proficiency with gifting platforms. Your ability to develop creative, data-driven strategies will help us deepen relationships with high-value accounts and optimize the buyer journey.

This position is 100% work at home . While this position will be working from home, this candidate must be located within the US and be eligible to work in the US without sponsorship **.

Your Responsibilities**

ABM Strategy & Execution: Develop personalized 1:1 campaigns and scalable 1:Few programs to engage target accounts and buying committees.

Collaboration: Partner with Sales, SDRs, and Client Success to align on account plans and marketing priorities, ensuring cohesive go-to-market strategies.

Campaign Management: Utilize multi-channel approaches, including paid media, social selling, events, email, and tailored and custom content, to drive pipeline and revenue growth and market share.

Data & Optimization: Leverage tools like Salesforce, Demandbase , LinkedIn, and Marketo to track engagement, optimize campaigns, and deliver performance reporting.

Content Creation: Develop engaging, account-specific materials, including videos and personalized templates, to support campaigns.

Training & Enablement: Educate field teams on ABM tactics and follow-up strategies to ensure seamless execution.

Qualifications

7 years in B2B marketing for IT Services with 3+ years in ABM roles.

Expertise in marketing tools such as Marketo, Demandbase , LinkedIn, and Salesforce.

Proven ability to deliver high-ROI campaigns in a fast-paced environment.

Strong project management, analytical, and communication skills.

Please expect reasonable travel for this position - approximately a few times annually but based on the needs of the business

Soft Skills

Process Excellence

Collaboration

Communication

Emotional Intelligence

Open-Mindedness

Critical Thinking

Solution Orientation

Entrepreneurship

AI Proficiency

Data Literacy?

Be Part of Our TP Family

It is our mission to always provide an environment where our employees feel valued, inspired, and supported, so that they can bring their best selves to work every day. We believe that when employees are happy and healthy, they are more productive, creative, and engaged. We are committed to providing a workplace that is conducive to happiness and a healthy work-life balance. We also believe that to be our best selves, we need to be surrounded by people who are positive, supportive, and challenging. We are committed to creating a culture of inclusion and diversity, where everyone feels welcome and valued.

TP is an Equal Opportunity Employer

Similar Jobs

Agency Systems Manager

VisionPoint Marketing • Raleigh, NC • 1h ago

Management & Administrative

About VisionPoint Marketing VisionPoint Marketing is on a mission to become higher education's most trusted enrollment marketing partner. As a full-service agency, we collaborate with colleges and universities nationwide...

1h ago

Go to Apply

Armed Security Officer - Government Patrol Driver

Allied Universal • Clinton, NC • 1h ago

Management & Administrative

Allied Universal®, North America's leading security and facility services company, offers rewarding careers that provide you a sense of purpose. While working in a dynamic, welcoming, and collaborative workplace, you wil...

1h ago

Go to Apply

Armed Security Officer - Government Driver Patrol

Allied Universal • Butner, NC • 1h ago

Management & Administrative

1h ago

Go to Apply

Customer Service Supervisor

ASM Research, An Accenture Federal Services Company • Raleigh, NC • 5h ago

Management & Administrative

The Operations Supervisor supervises the Customer Service Representatives (CSRs) on the DOL-NCC program. They provide staff with opportunities to reach their maximum potential by providing them with the tools, skills, an...

5h ago

Go to Apply

Customer Service Associate

Walgreens • Morganton, NC • 5h ago

Management & Administrative

Job Description: Models and delivers a distinctive and delightful customer experience. Registers sales on assigned cash register, provides customers with courteous, fair, friendly, and efficient checkout service. Custome...

5h ago

Go to Apply

Customer Service Representative

U-Haul • Hickory, NC • 5h ago

Management & Administrative

Location: 331 US Hwy 70 SW Suite 101, Hickory, North Carolina 28602 United States of America Are you a people person? Do you love helping others? U-Haul is in search of friendly, motivated people for the position of Cust...

5h ago

Go to Apply

Customer Service Manager

Cypress Creek Renewables • Durham, NC • 5h ago

Management & Administrative

Customer Service Manager at Cypress Creek Renewables (View all jobs) ( https://ccrenew.com/careers/ ) Durham, NC The Company Cypress Creek Renewables is powering a sustainable future, one project at a time. We develop, f...

5h ago

Go to Apply

Customer Service Representative

U-Haul • Fayetteville, NC • 5h ago

Management & Administrative

Location: 5400 Bragg Blvd, Fayetteville, North Carolina 28303 United States of America Are you a people person? Do you love helping others? U-Haul is in search of friendly, motivated people for the position of Customer S...

5h ago

Go to Apply

Child Care Administrative Assistant

Bright Horizons • Greensboro, NC • 7h ago

Management & Administrative

Bring your professional office experience and join our Bright Horizons family as an Administrative Assistant at Children's Corner in Greensboro, NC ! Put your organizational and people skills to work in an office setting...

7h ago

Go to Apply

Supervisory Inventory Management Specialist

Veterans Affairs, Veterans Health Administration • Salisbury, NC • 8h ago

Management & Administrative

Summary This position is located in the Veterans Health Administration, Mid-Atlantic Health Care Network (VISN 6) within the Supply Chain Management Service at the Salisbury, VA Medical Center, Salisbury, NC. Serves as a...

8h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.